dotSource paves hagebaus way into the digital future of marketing and sales

hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG directs its business strategy towards digitalisation. In this, the company is substantially supported by dotSource GmbH from Jena. With the implementation of its e-commerce concept hagebau takes up a crucial leading role in the B2B sector.

hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG was founded in 1964 and is a cooperation that is today based on more than 360 legally independent medium-sized companies from the specialist trade and retail sector.

hagebau and 30 associated companies had been working on a B2B e-commerce concept for about two years. The main challenge was to establish a consistent technical basis that is able to transfer the complex structures of the single associated companies to the digital environment of B2B commerce – in an efficient, flexible, and future-oriented way.

dotSource was able to realise this objective by means of a multi-client platform on the basis of the hybris Commerce Suite 5. The platform enables hagebau to integrate further B2B online shops of their associated companies with minimal effort. The group’s single specialist retail companies are therefore able to drive more traffic to their online presences, to organise their business processes more efficiently and, consequently, to set themselves apart from the competition and to increase their revenues.

dotSource also extended the product content management system. Now the smart catalogue management facilitates a smooth synchronisation of product data. With the new B2B online shop hagebau offers its associated companies the opportunity to access this product data centrally.

This implies a reduction of complexity for the single specialist retailers. Furthermore, processes can be handled faster because transactions require altogether less time. Since customers are thus informed better and more quickly and can easily do their shopping online, this is a distinct competitive advantage for all associated companies.

The first pilot B2B online shop of the associated company Wertheimer went successfully live in 2015. Starting with Raiffeisen, 30  more shops will follow in 2016/17.

»With the new B2B online shop solution we enable the hagebau specialist retailers to serve their professional customers across all channels and to secure their market shares in the long term«, Oliver Arp, project leader B2B online shop at hagebau Handelsgesellschaft für Baustoffe mbH & Co.KG, concludes.

At the SAP hybris Summit 2016 hagebau was awarded second place for “Gloabl Success Story of the Year”. Watch the video to learn how hagebau uses SAP hybris to set up 500 diverse and independent online stores. On the dotSource website you can find detailed information about the project as well as a comprehensive case study.

About hagebau Handelsgesellschaft:

Founded in 1964, hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG is a cooperation that is today based on more than 360 legally independent medium- sized companies from the specialist trade and retail sector. More than 1,650 locations in Europe (Germany, Austria, Switzerland, Luxembourg, France, Belgium, and Spain) belong to the hagebau group. Under the brand name hagebau the specialist retailer serves the sectors building material, tile/natural stone, and wood (primarily B2B).

About dotSource:

Here you will get more information about dotSource - one of the strongest growing e-commerce agencies in Germany.