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Boosting Sales Efficiency in the Chemicals Industry: MACH-Based Product Platform for BYK

Find out how BYK has established a scalable platform for all its departments.

How Do You Make Internal Knowledge Centrally Accessible?

Learn how BYK organises product information efficiently and get advice on how you too can future-proof your internal knowledge management.

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Business Summary

BYK-Chemie GmbH is an international manufacturer of specialty additives and measuring instruments headquartered in Wesel.

The previous internal portal had grown over time and was increasingly reaching its limits.

Together with dotSource, BYK strategically repositioned its product portal.

The result is a modern and scalable platform for structured internal product knowledge.

Client

BYK-Chemie GmbH

Industry

Chemicals & Synthetics

Technology

Custom Software, Storyblok, Microsoft Azure

Focus

Content Management, System Integration, API Management

How BYK Benefits from Its New MACH-Based Product Platform

What Our Client Says

The new product portal is the result of constructive, targeted collaboration with dotSource. What we found particularly valuable was the combination of technical expertise, agile ways of working and a flexible approach to our requirements. This allowed us to launch a platform in next to no time, making a real difference in our day‑to‑day work.

Daniel Sous, Product Owner PIM/DAM & Product Portal, BYK-Chemie GmbH

With the new product portal architecture, we can consistently tailor the user experience to the needs of our employees. This lets us support our sales processes in the best possible way and create a knowledge base that is available worldwide.

Maik Dudda, Head of Digital Channels & Strategy, BYK-Chemie GmbH

Project Overview

About BYK

BYK-Chemie GmbH has been developing and manufacturing speciality additives and measuring instruments since 1873, improving the properties of products across numerous industries. Additives are substances that make materials, for example, more stable, more durable or easier to process.

As part of the ALTANA Group, the company has 2,500 employees at sites in Germany, the Netherlands, the United Kingdom, China. the USA, India, Japan and Brazil. Through close collaboration with its customers, BYK drives innovation and delivers solutions for demanding use cases.

Initial Situation

For conversations with customers, employees had previously used an internal portal to access additives, successor products and relevant documents from the product information management (PIM) system via the search portal integrated into Contentserv. However, the portal was used not only by sales, but also by research and development, product management, marketing and customer service, making it the go-to source for product information and documents throughout the company. Although the solution served its purpose well for a long time, it increasingly reached its functional and technological limits. As support and licences were due to expire, a prompt replacement became necessary.

Challenges

The goal was a future-proof platform with intuitive usability, high-performance search and optimal PIM integration. As part of the tender process, BYK defined specific requirements for the new solution.

It was to be implemented on the basis of modern MACH principles – with Microservices, an API-first approach, Cloud-native infrastructure and Headless technology. In addition, structured product presentation along with the associated documents was required. The search function needed to be powerful, enabling employees to access relevant product information quickly.

Systematically Embedding AI Across the Company

Structured Knowledge: Ready for the Future

With the new product portal, BYK has created a modern and globally accessible platform that provides employees with targeted support in their day-to-day work. Via a centralised search function, users can systematically explore and compare additives, product groups and product families – together with all their variants.

Relevant documents such as data sheets, presentations and specifications are available directly and – if required – can be downloaded as a bundle. BYK's departments manage content independently, with 600 to 700 active users per month underlining the high level of acceptance.

The portal also forms the basis for further digital expansion and ongoing optimisation.

Take the Next Step and Benefit from a Cutting-Edge Product Portal

  • Clearly structured knowledge management for fast access to relevant information
  • Transparency regarding product information and documents across your business
  • Scalable structures that grow with your requirements
  • MACH-based architecture for maximum flexibility and future viability

Get in touch with us

Free Custom Software Consulting Session

Your Contact for Further Questions

Thomas Loppar

Thomas Loppar

Account Executive

Digital Business

+49 3641 797 9032

t.loppar@dotSource.de

 

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