With more than 1,500 branches in 18 European countries and more than 35,000 employees, C&A is one of Europe's leading fashion retailers. Every day more than two million customers visit their stores. C&A sees itself as a supplier of quality fashion at affordable prices for the whole family.
In addition to the European branches, the company is also present in Brazil, Mexico, and China. Our dotSource experts put the checkout functions through their paces for the fashion retailer. Numerous tests allowed us to identify vulnerabilities and make recommendations for improving usability and conversion. Ultimately, the client benefited from optimising the entire checkout route for international rollouts.
C&A Mode GmbH & Co. KG
Usability and conversion optimisation of the checkout process
March & April 2014