CLICKPOOL GmbH, headquartered in Berlin, operates the online shop of its own brand Dildoking. At www.dildoking.de, the online shop went live in April 2004 and is now one of Europe's leading online adult retailers. The brand has been growing continuously for over 18 years. Dildoking's portfolio includes countless exclusive sex toys for its diverse target audience. Every day, the company ships thousands of packages – with discreet shipping, of course. In addition to its wide range of products, Dildoking places great emphasis on a pleasant customer journey to ensure maximum customer satisfaction.
Optimal Management of a Wide Range of Products
CLICKPOOL GmbH approached its long-standing digitalisation partner dotSource with the request to implement a PIM solution for the online shop of its own brand Dildoking. With the cloud-based solution Akeneo Serenity, the leading adult retailer wanted to simplify data maintenance and improve product data quality. As part of the project, 22,000 active shop products and their respective assets were imported.
A PIM System for Improved Product Data Quality
In order to have access to fully enriched product data, Dildoking was faced with the challenge of having to assign relevant attributes to all product families. By default, the PIM system from Akeneo offers the option to define mandatory data fields for all product types. This way, only products with fully completed data fields are transferred to the online shop, which improves the data quality and thus the conversion rates.
Automated Data Maintenance and Internal Knowledge Building
Another key aspect of the project was to reduce manual product data maintenance efforts and make this process more efficient. For this purpose, the enrichment of variant products was automated, which, given the diversity of Dildoking's product range, saves an enormous amount of time. The automated assignment of products to a certain category was also made possible. Furthermore, dotSource organised several training courses to familiarise the CLICKPOOL team with the unique Akeneo structure and the configuration of the tool.
Our new PIM system takes us a big step forward. It has simplified data maintenance significantly. As always, the collaboration with dotSource has been a pleasure. The clear communication and immediate availability make it much easier for us to work together. We also get along on a personal level, so it is very enjoyable to be part of the team.
You Too Can Benefit from Modern Product Information Management
- Automated and simplified product data maintenance
- Improved product data quality
- Complete product data sets
- Reduced number of returns
- Modern and seamless product experience
- Optimised internal processes
- Increased sales potential
- Use of agile methods for targeted results
- Training of your employees for greater system acceptance