The B2C platform Geschenkidee.ch is well known in Switzerland for its special gifts – no matter the occasion or budget. This makes Geschenkidee.ch the largest online retailer of gifts, home accessories and lifestyle products in Switzerland.
Geschenkidee.ch has been working with dotSource as a digitalisation partner since 2014. Together, the highly trafficked online shop was migrated to Adobe Commerce and an innovative chatbot was implemented.
CMS Selection in Line with Individual Requirements
Despite the good performance of its B2C online shop, Geschenkidee.ch wanted its platform to be more flexible in terms of content, especially with regard to the design of front-end layouts. For this reason, an evaluation of content management systems was carried out together with the dotSource expert team. Craft CMS came out on top as the tool that best met the requirements defined by Geschenkidee.ch. The system can easily be customised. As a developer-friendly solution, it also offers options for accurately implementing data structures and logics that are to be mapped. Furthermore, Craft CMS stands out with its comparatively inexpensive licensing cost model.
Microservices Architecture Instead of Monolith
For more efficient processes and gradual further development of its B2C platform, Geschenkidee.ch uses an intelligent system architecture featuring microservices. These form an abstraction layer between the Magento shop system and Craft CMS. Piece by piece, the dotSource expert team removed individual features from the shop monolith, which were then mapped by a growing structure of microservices. This means that the checkout process and product data are not managed by a single large application, but rather by several small services. Each of these are responsible for only one particular context, but they complement one another. These microservices can be scaled individually as required and developed, tested and deployed independently of each other.
Modern Front End for B2C Platform
As the new front-end layer of the B2C platform, Craft CMS ensures a more appealing and uncluttered appearance. In addition, the online shop benefits from improved performance, which also provides a lasting boost to search engine optimisation (SEO). This is particularly important for Geschenkidee.ch during the Christmas season. Moreover, the employees of the Swiss company can use Craft CMS to quickly and easily add content and distribute it across various channels. The dotSource expert team also made sure that the content management system (CMS) was perfectly embedded in the existing IT infrastructure by means of customised interfaces.
- Simple integration with your system landscape
- More efficient processes through microservices architecture
- Shortened development cycles thanks to independent deployments