Geschenkidee.ch GmbH was founded in 2002 and has been a 100 per cent subsidiary of the leading Swiss media group Ringier AG since 2008.
Today Geschenkidee.ch is the biggest online retailer of gifts, home accessories and lifestyle products in Switzerland.
Managing the incredibly large product range, handling an enormous amount of users at the same time and successfully processing several orders per second – these were the requirements that Geschenkidee.ch GmbH placed on its e-commerce system.
The company’s proprietary, heavily modified e-commerce system was no longer able to meet these high requirements. dotSource replaced it with the future-proof standard solution of Magento Enterprise. As a result, the online retailer now benefits from improved update capabilities, maintainability and scalability of its online shop.
The Best Conditions for Further Growth
dotSource made comprehensive adjustments to the Magento standard, which is designed for a significantly smaller number of products. This took performance and data processing to a new level. The shortened load times of the Geschenkidee.ch online shop guarantee improved conversion rates and can have a positive effect on sales in the long term.
The relaunch creates the best possible conditions for Geschenkidee.ch GmbH to consolidate its position as the market leader in the online sale of gifts.
- Migration to Magento Enterprise and adjustments to the Magento standard
- Implementation of a new caching model
- Modification of the database and optimisation of import processes
- Carrying out load tests
- Interfaces for connecting various third-party systems (including ERP system, e-mail marketing tool)
- Screen design for 4 viewports and integration into the Magento template sets
- Development of the chatbot »eedi« and automatic synchronisation when products are changed; possibility of integrating it into WhatsApp or Facebook Messenger