Based in Mülheim an der Ruhr, the specialist book publisher was founded in 1981 under the name of "Die Schulpraxis" and has belonged to the Franz Cornelsen Education Group since 2003.
Teachers from all fields, school forms and grades, educators, committed parents and children, and young people of all ages obtain study and organisational aids as well as teaching and learning material from Verlag an der Ruhr.
Aim of the relaunch
The aim of the relaunch was to implement a digitalisation strategy individually tailored to the circumstances in the field of textbook publishing and to the changing needs of customers.
The project focus was on the replacement of the previous two systems, a website based on the CMS system Typo 3 and a connected online shop based on GS Shopbuilder Dynamics.
- implementation of an up-to-date, safe, and maintainable e-commerce platform on the basis of Magento
- development and realisation of a consistent brand appearance
- development and realisation of a responsive design
- connection to the latest SAP version
- connection to a new payment solution
The responsive webdesign developed by dotSource serves the expectations of users in their interaction with the corporate presence optimally across different devices.
The connection of the Magento platform to the latest SAP version allows Verlag an der Ruhr optimum technical integration into the existing infrastructure of the Cornelsen Group. Cost- and time-consuming processes are now automated. This reduces complexity and makes the new platform even more profitable.