Only companies that adopt a digital-first approach and act in a data-driven manner will remain innovative and thus meet the call of customers, but also that of their employees and partners for digital freedom. Whether in private or professional life: availability is the key to success. People increasingly insist on the freedom to organise their working day around their private life – and not vice versa. This means that digital freedom not only comprises the independence of the place where people shop, communicate and interact, but also the independence of the workplace.
It is important to clear the way for new procedures, structures and processes. 2020 has shown what is possible when there is no other way and, above all, when time is of the essence. Companies have learned that digital transformation cannot be postponed and that they must develop and use quick, flexible solutions. The opportunity is more favourable than ever: digital is now!
In our Handelskraft Trend Book 2021, we show you how to shape and harness digital freedom!
E-Commerce – The E Stands for Experience
Quick page load times, efficient search options, an appealing design, personalised experiences and customer-oriented services are all things that have made e-commerce successful from the start. Just like new technologies and trends, they play a major role in determining the standard of digital customer experience.
Hybrid Working World
Good collaboration and productivity are not a question of location. With an open mindset and innovative tools, it is not only remote work that works, but also the creation of a hybrid work culture.
Companies with a strong data pipeline are able to transform data into a valid basis for decision-making, benefit from the countless opportunities offered by AI as well as BI and ultimately develop new business models, products and processes.
The importance of a strong IT team, modern hardware and well-trained software developers is not a discovery of last year. However, 2020 has been a yardstick for the digital maturity of companies and has given the tech industry a major boost. Trends such as DevOps, microservices, log management, JAMstack, low-code platforms and hybrid clouds are becoming must-haves for success in digital business.
Facts and Figures
Customer needs vs business goals, technology developments vs application scenarios, digital freedom vs old patterns: we compare current facts and figures and show that the »sweet spot« not only creates trends, but that these trends are also crucial for deriving business goals, implementing solutions and eliminating outdated structures.
Future Retail Is Digital-First Retail
Customers simply expect availability and a convenient shopping experience as well as the freedom to experience both on all channels in equally good quality. Consumers understand this independence as an essential part of their digital freedom. In order to give them this freedom, a digital-first approach to retail is a must.
Never has social media been so present and lucrative, never has it been considered more of a hotspot for social interaction. Without social media, branding and customer engagement no longer work. Messengers are the new customer hotlines, influencers the new superheroes and online tutorials the new cookbooks and guides. Social commerce shows what is really worthwhile for whom on which channel.