Lensbest.de is the online shop of the certified medical product manufacturer 4Care and offers extensive product information, application videos and interactive decision making help, such as online fitting and consulting for glasses. 4Care is one of the leading omni-channel providers of contact lenses, care products and glasses in Europe.
- Migration to Intershop 7.3
- Creation and implementation of a responsive design
- Merger of Lensbest and their partner sites in respect to the design
- Optimisation of the product data structure and the associated import and staging processes
- connection between Intershop 7 and third party systems (Microsoft Dynamics NAV, PayPal)
- Optimisation of marketing functionalities, integration of the SCOOBOX Blog
With a mobile-optimised viewport for the online platform, 4Care is reacting to the changed user behaviour of their customers and now offers them a user friendly, modern shopping experience on smartphones and tablets as well.
With this project, dotSource has laid the corner stone for further growth and made an important contribution in distinguishing 4Care form the competition.
The optimisation of the price and discount functions, as well as new marketing possibilities, such as dynamic landing pages, optimally supports 4Care’s marketing mix.
Because of the consistent design implementation, 4Care GmbH can use the developed functionalities for their partner shops. This resulted in significant cost saving for the future development and maintenance of partner shops.