B2C brands and retailers in particular are directly affected by the fast-paced development of digital technologies and the rapidly changing user habits of their customers.
The possibilities that digital touchpoints offer are virtually unlimited – just like the questions, risks and challenges surrounding them.
Do brands that are not present on marketplaces still have a chance? Does branding even work without social media anymore? How can shopping experiences be made even more impressive? And most importantly: what will customers expect this year, next year and in five years’ time and how do you future-proof your brand in terms of strategy and technology?
With our long-standing technical know-how and feeling for digital trends, we help you turn customers into loyal fans.
Social Commerce: Feeds Become Shoppable
Messengers are the new customer hotlines, influencers the new superheroes and video tutorials the new guides for any situation. To put it briefly, social media have become the linchpin for many people when it comes to interacting with their favourite brand.
With social media marketing and advertising, you operate exactly where your (potential) customers are every day. Our experts support you in the creation of your social media strategy concept, the planning and concrete implementation of your social media campaigns as well as the technical integration with your CRM system or marketing automation software.
Content Commerce: Convincing with Content
Content is king! Users do not just search the Internet for specific products. They rather look for information, advice, tips and inspiration. This is exactly where brands, retailers and manufacturers should start: instead of generic slogans, you can use target-group-relevant content to attract and retain the attention of potential customers in the long term, for example visuals, videos, podcasts or texts.
Positive UX Design: More Than Usability
Good user experience design is the basic prerequisite for intuitively and easily guiding users to achieve the desired goal. A user experience that triggers positive feelings is even better for retaining customers in the long term.
Positive UX design deliberately includes the well-being of the user in the design process. The goal is to make customers happy during the customer journey and thus to create an emotional connection between them and the shop or product.
Our experienced UX designers are happy to create unique user experiences in your shop.
From Product Information to Product Experience
Detailed product information is important for 80 per cent of customers. However, only 24 per cent of retailers have it on their agenda although well-maintained product data contributes significantly to a positive customer experience. Modern systems do much more than just process and provide product data.
Product experience management (PXM), for example, deals with the following question: which product data should be used in which context for which customers? After all, a wedding guest hopes to find different products than an outdoor holidaymaker when searching for the term »jacket«. PXM can meet these expectations. Our PIM & MDM experts are happy to advise you.
Data-Driven Retail: Strengthening Customer Loyalty, Optimising Processes
According to recent studies, 62 per cent of Generation Z are willing to pass on their data to a brand for a better customer experience. The challenge for retailers and manufacturers now lies in finding out how they can use this data in the most efficient way.
We accompany you on your way to becoming a data-driven company. Based on your corporate data, our experts in the fields of data strategy, data engineering and data science develop future-oriented solutions – whether it is for digital marketing, e-commerce, procurement or cross-team business processes.
Cloud Services: Modern Hosting to Meet the Highest Demands
New technologies, the flood of data and the call for personalised customer experiences – even at peak load times – increase the demands on the flexibility and resilience of IT system architectures.
Hybrid cloud models are becoming more and more important in this regard. Companies can use private clouds to ensure data security and independence. Public clouds ensure high flexibility and scalability. Whether it is private cloud, public cloud, hybrid cloud or serverless: our experts have the know-how and experience to ensure the best performance of your platform with an individually tailored solution.