hessnatur

Find out how the fair fashion pioneer worked with dotSource to successfully migrate its online shop and pave the way for modern content commerce.

About hessnatur

The German fashion brand hessnatur is one of the market leaders for natural textiles. The slow fashion company was founded by Heinz and Dorothea Hess in Butzbach near Frankfurt am Main in 1976 and describes itself as Germany's most sustainable fashion brand.

Besides organic baby and children's clothing, its first-class product range also includes women's and men's fashion as well as outdoor wear and home textiles. For almost half a century, hessnatur has stood for high quality and transparency from the cultivation of raw materials to the finished product.

The company has around 360 employees and operates stores in Butzbach, Düsseldorf, Frankfurt, Hamburg and Munich, a mail order catalogue business as well as a successful online shop.

Thanks to an e-commerce migration managed by dotSource, hessnatur was able to increase its online sales by 45 per cent in the 2020/2021 financial year. In addition, hessnatur's e-commerce presence was recognised with the German Brand Award 2022.

Our Services for hessnatur So Far

Strategy consulting and system evaluation
Online shop migration from SAP Hybris to SAP Commerce
Connection of product information management (PIM) and enterprise resource planning (ERP) software to the new e-commerce system via interfaces
Online shop performance and usability recognised with the German Brand Award 2022 for e-commerce
System selection and consulting regarding content management
Continuous performance optimisation and content commerce by implementing the Storyblok CMS

What Our Clients Say

By supporting us in the implementation of our new CMS, dotSource has once again proven to be a valuable partner. This has helped us make significant progress on our digital roadmap. The mobile-optimised pages and the system's headless approach will make our e-commerce division even more future-proof and enable us to respond to our customers' requirements even better.
Kathrin Schneider, Product Owner, Hess Natur-Textilien GmbH & Co. KG

Throughout the entire project, there was no delay in coordinating services with all companies involved. On all sides, competencies were used in a targeted and timely manner.
Christian Steinauer, Head of E-Commerce Web Management, Hess Natur-Textilien GmbH & Co. KG