Whether selling channel, source of information or instrument of payment – it is not possible to imagine shopping without smartphone. A mobile strategy should be responsive to these various scenarios and support innovative shopping experiences.
The enormous take-off of mobile services presents new challenges for pure e-commerce players, such as stationary traders: Do I need an app, a mobile site or a hybrid variant? What demands do the screen sizes of mobile end devices make on web design and performance? How do customers’ requirements for shop usability and checkout processes change?
In the white paper »Success in mobile commerce« the basics of mobile web design and usability will be presented. Even the differences between apps and mobile wed design, as well as their mixed forms, will be discussed. Tips for performance and optimisation of forms follow a foray into responsive web design.