Together with the Jena-based digital agency dotSource, the Swiss developer, manufacturer and supplier of high-performance components Angst+Pfister renewed its entire website. The implementation of a new e-commerce platform based on Adobe Commerce went hand in hand with the integration of the content management system from Magnolia, also a Swiss-based solution provider. This way, a unique system architecture was created for the B2B e-commerce pioneer. Further insights into the project can be found in our success story.
Since 2008, the Swiss group Angst+Pfister has been offering its B2B customers the opportunity to purchase highly sophisticated and customised products online on the APSOparts platform. In order to retain this pioneering role in B2B e-commerce, a comprehensive modernisation of the online shop and the implementation of a new content management system (CMS) were set to begin in 2019. For both projects, the Swiss group chose the digital agency dotSource as its implementation partner.
New B2B Online Shop Based on Adobe Commerce
The two companies jointly selected the Adobe Commerce software with B2B extension as the new shop solution. In February 2021, the dotSource development team started with the implementation for APSOparts. In the process, the digitalisation experts encountered various challenges: All customer and corporate data and thus the entire business logic of Angst+Pfister's online shop comes from the enterprise resource planning (ERP) tool. Product data is managed in the PIM/MDM system. The task was to seamlessly connect this historically evolved system landscape to the modern e-commerce system Adobe Commerce 2.3.
Thanks to the sophisticated interface management by the dotSource developers, current prices and exact delivery times are now calculated by the ERP tool and displayed in the new online shop in real time.
Another distinctive aspect of this e-commerce project is the complexity of the goods on offer: Angst+Pfister's B2B customers basically create their own individual products over the course of their customer journey by putting together different components. The dotSource experts also developed special online shop features to cater for this.
Cutting-Edge CMS for Globally Operating Group
Content management systems are part of every website and are much more than just text and image publishing tools these days. A modern, informative website plays a crucial role in presenting and promoting products – all the more so when it comes to complex components from the B2B sector. The Angst+Pfister Group recognised the need for a modern content strategy as well. Accordingly, it was time to implement a powerful CMS that would be capable of handling these tasks. Together with dotSource, Angst+Pfister opted for the solution from the Swiss-based software vendor Magnolia. Following this, the digital agency developed tailor-made content elements for the group's website. Besides product components, there are now also templates for news and blog posts.
As the multi-stream project progresses, the e-commerce platform and the CMS are to be intertwined more closely in order to provide customers with a more seamless journey between the company's website and the online shop, between valuable information and actual ordering options.
»With this project, we wanted to not only launch a new online shop and a new website, but also lay the foundation for a comprehensive, scalable and expandable digital platform that takes into account the increasing digitalisation of our company and drives the integration among different channels and entities of the Angst+Pfister Group.«
Alessandra De Bernardi, Head of Marketing Communications, Angst+Pfister Group