What Is Centric PXM (Formerly Contentserv)?
Centric PXM helps you manage product data in a structured way, enrich it with compelling content and distribute it effectively across all channels.
The solution combines powerful product information management (PIM) and digital asset management (DAM) with automated content delivery and data-driven analytics.
Retain full control over your content, reduce manual processes and create a consistent brand experience – whether on marketplaces, in your online shop, in apps or in print catalogues.
With Centric PXM, you can build an end-to-end product experience that engages users and resonates with your target audience across all channels.
Achieve Measurable Results with Centric PXM
revenue growth
cost savings
in creating product descriptions
increase
in product data accuracy
Benefits and Features of Centric PXM
Streamline Processes and Improve Data Quality
Reduce time spent on data management and minimise errors – even as your product range grows and new channels are added. AI-powered capabilities in Centric PXM's PIM module detect duplicates, automatically validate content and recommend suitable structures. This helps your teams work more efficiently, accurately and consistently.
Find and Use Media Assets Faster
Your marketing team can find the right images, videos and documents within seconds instead of having to search for them manually. The built-in DAM system uses AI to analyse media assets, automatically tagging and linking them directly to products.
Deliver Tailored Content Globally
- Relevant, up-to-date product information enables you to reach customers across all channels – without additional effort
- AI-powered content syndication automatically distributes content in a channel-specific way
- Your brand message remains consistent everywhere – whether on marketplaces, in your online shop, in apps or in print catalogues
Increase Product Visibility Where It Matters
Identify how your products perform across digital platforms and where improvements are required. With AI-powered digital shelf analytics (DSA), you receive actionable recommendations to enhance visibility, boost conversion rates and elevate your online presence.
Why dotSource Is the Right Centric PXM Partner
- Faster Time to Value: Leverage our Contentserv experience to accelerate your Centric PXM implementation.
- Lower Risk Through Expert Guidance: Avoid common pitfalls in implementation and migration with proven approaches, robust data models and efficient workflows.
- Tailored Consulting and Seamless Integration: Integrate Centric PXM seamlessly into your existing system landscape. Where standard solutions fall short, we refine them with targeted enhancements, ensuring stable performance, smooth updates and uninterrupted processes.
- Measurable Project Progress for Greater Transparency: Work with clearly defined milestones and key performance indicators (KPIs) while benefitting from ongoing support beyond launch.
Get Centric PXM Up and Running with Our Proven Process
Alignment with your business objectives ensures that Centric PXM delivers maximum impact. Together with you, we refine your vision for product experience management (PXM). We define use cases and KPIs for your tailored roadmap.
A robust foundation for your content and approval processes is established. We configure your PIM and DAM modules, set responsibilities based on data governance principles and design workflows together.
Centric PXM fits seamlessly into your system architecture. We integrate enterprise resource planning, e-commerce, customer relationship management and third-party software using pre-built connectors and address your specific requirements.
Your teams are productive from day one. We plan and manage releases, migrate your content and drive adoption through training and change management.
Benefit from ongoing support in day-to-day operations. We help you use DSA to monitor performance and improve your reach and quality step by step.
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Clients Driving Success with PIM Software
FAQ – Frequently Asked Questions About Centric PXM
What is the difference between PXM and PIM?
PXM orchestrates product experiences end to end, including data, media, content delivery and DSA. PIM, by contrast, focuses on centrally managing product data. PXM goes one step further by enabling content tailored to each touchpoint, performance measurement and ongoing optimisation for consistent, up-to-date product experiences across all channels.
What happened to Contentserv?
Contentserv is now part of Centric Software. Existing implementations remain fully usable. You can transition to Centric PXM through a structured migration process, including data models, workflows and integrations. This helps protect your investments while giving you access to an expanded solution portfolio.
Who is Centric PXM suitable for?
It is ideal for brands, retailers and manufacturers managing large product portfolios across multiple markets and channels. When data silos, manual processes and inconsistencies slow you down, Centric PXM helps you move faster with greater transparency and higher quality.
What role does AI play in PXM?
Artificial intelligence (AI) identifies gaps, suggests attributes, generates content and ensures consistency, significantly reducing manual effort. Content is tailored to each touchpoint, language and target audience.