Business Summary
S-Klima is a STULZ GmbH brand and distributes comfort air conditioning units, heat pumps and solutions for energy-efficient climate management. As the exclusive sales partner of Mitsubishi Heavy Industries in Germany, the company serves specialist firms and B2C customers alike. The company was faced with the challenge of making key digital touchpoints more intuitive, efficient and consistent with the brand identity.
Together with dotSource, S-Klima further developed these touchpoints – the spare parts shop, the support app and the CompTrol 4Web web controller.
In addition, tracking, search engine optimisation (SEO) and knowledge management were analysed and systematically expanded. Implementation was carried out through audits, workshops and iterative prototyping.
Client | STULZ GmbH |
Industry | Machinery & Engineering |
Technology | Figma, Miro, Atlassian Confluence |
Focus |
How S-Klima Benefits from UX Optimisation, Technical Analysis and Consistent Design
for intuitive spare parts ordering
through improved tracking and SEO
across all digital platforms
that simplifies the everyday work of technicians
Project Overview
About S-Klima
S-Klima is a brand of STULZ GmbH and an established player in the air conditioning industry.
The company distributes high-quality comfort air conditioning units, heat pumps and other solutions for energy-efficient climate management.
Initial Situation
S-Klima faced the challenge of modernising its digital touchpoints across multiple channels and aligning them more closely with the needs of different target audiences. The ordering and service section in particular had to become clearer, more efficient and easier to use, with internal transparency and the brand's digital impact in need of improvement as well.
Challenges
Some of the existing processes were cumbersome, for example because spare parts could only be ordered by phone or e-mail. Moreover, it was necessary to present complex product dependencies in an easy-to-understand way, improve tracking, unlock SEO potential and establish a coherent design language across multiple applications.
From Audit and Workshop to Prototyping, Optimisation and Enablement
Consulting and Audit
At the outset, dotSource analysed the existing shop to identify optimisation potential at an early stage and take it into account for the new spare parts shop. In addition, the team reviewed the existing tracking set-ups and SEO potential to establish a solid foundation for further measures.
Lean UX Workshop and Concept Creation
As part of a Lean UX workshop, the team worked with S-Klima to identify the key challenges of the spare parts shop. This resulted in personas, an optimised customer journey as well as search and filter logic that guides users directly to the right spare part.
Prototyping and Testing
The team developed the designs iteratively, tested them in several review rounds and refined them based on the feedback. Additional usability testing with subject matter experts provided further insights into user behaviour.
Implementation of the Spare Parts Shop
The team seamlessly integrated the new spare parts section into the existing shop. A dedicated navigation item, specific filtering logic and clearly structured detail pages made selection and ordering significantly easier.
Modern Support App
dotSource revised the support app both conceptually and visually. The team came up with a new name to improve discoverability in app stores and created new screenshots, descriptive copy, keywords and a new app icon. It also modernised the user interface (UI) and added features such as enhanced logging.
Design System and CompTrol 4Web
For the CompTrol 4Web app, dotSource developed a modern UI design and a flexible design system. This way, the experts improved the app's usability while strengthening its brand identity across digital and print media.
From Discovery to Conversion: Better Touchpoints, Clear Brand Identity
S-Klima now benefits from a significantly improved digital infrastructure that helps users reach their destination more quickly and noticeably reduces the strain on internal processes. The new spare parts shop, the modernised support app and the revised web controller provide greater clarity, improved usability and a consistent brand presence across all digital touchpoints. Furthermore, tracking, SEO and knowledge management insights lay a robust foundation for further optimisation and future digital projects.
Take the Next Step and Benefit from Stronger Digital Experiences
- Intuitive ordering processes and better user guidance in complex digital environments
- State-of-the-art applications that make support and service processes easier in everyday life
- Technical analysis of tracking, SEO and the customer journey as a basis for optimisation
- Consistent design language across platforms, applications and media
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