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STABILO

Colorful fusion of the brand world & online shop

Case Study Stabilo

Find out how dotSource created a unique content commerce platform for STABILO.

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About STABILO International

STABILO International GmbH is one of the leading writing instrument manufacturers in Europe and an important part of the Schwan-STABILO group of companies, which is located under the umbrella of Schwanhäußer Industrie Holding GmbH & Co. KG. Their products focus on writing, painting/drawing, and highlighting. STABILO operates internationally with over 1,500 employees.

The head office is in Heroldsberg near Nuremberg. Writing instruments are available in more than 180 countries worldwide. For more than 160 years, STABILO has been producing favourite pens for customers who are just like the brand: curious, trend-conscious, inspiring, and visionary.

To the content commerce platform of stabilo.com

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Stabilo mobil Designer Desk
clientSTABILO International GmbH
projectShop Migration, CMS Integration, UX Design
project periodAugust 2015 to August 2017
technologyShopware, Typo3

Sustainable customer loyalty & strengthened brand presence with content commerce

Starting Situation

The online customer experience usually starts with an inspired search. Whether comfortably at home on the couch or on the move by bus and train - customers are always online and looking for new ideas. This is exactly where STABILO International GmbH wants to pick up its customers.

The discovery phase begins with informative content from STABILO brand worlds, such as drawing tutorials or things worth knowing about the topic of writing motor skills, and can flow smoothly into a purchase, because the brand is already present to the customer at a very early point in their customer journey.

Project Tasks

In order to create a unique shopping experience with the merging of content and commerce, in addition to the corresponding technical structures, an inspiring user interface is needed that enables users to immerse themselves in STABILO's brand world.

dotSource assists the company in strategic consulting regarding system selection as well as in the technical implementation and comprehensive redesign of the platform.

Added Value

Thanks to the new digital system environment, STABILO International GmbH now has a state-of-the-art content commerce platform that not only offers customers a unique brand experience, but also guarantees simplified maintenance and maintenance of the technical infrastructure. With the state-of-the-art CMS platform, it is possible to design individual brand worlds that are tailored to the target group.

Thanks to the redesign, the interface of the platform can be individualised by each country and yet the international uniformity of the brand communication can be guaranteed. With the shop connector developed by dotSource, the solution can also be extensively expanded for the various national companies.

  1. About STABILO International
  2. Sustainable customer loyalty & strengthened brand presence with content commerce
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