What Is Salesforce Marketing Cloud Account Engagement (Formerly Pardot)?
With Salesforce Marketing Cloud Account Engagement, you can automate your entire B2B marketing.
Powerful features such as e-mail marketing, download forms, lead scoring, grading and nurturing enable you to generate high-quality leads, optimise your sales cycles and create personalised campaigns.
The system enhances collaboration between marketing, sales and service by streamlining task allocation and breaking down data silos. This allows you to reduce your teams' workload and free up valuable time for strategically important tasks.
The new name »Marketing Cloud Account Engagement« reflects the solution's wider range of features and its seamless integration into the Salesforce ecosystem.
Benefits and Features of Marketing Cloud Account Engagement
- Form Builder for Seamless Lead Generation: With Marketing Cloud Account Engagement's built-in Form Builder, you can easily create forms for your website and capture valuable leads generated through gated content.
- Automated Lead Grading: Automatically assess lead quality based on predefined criteria and receive actionable recommendations for next steps.
- Personalised Campaigns and Lead Nurturing: Save time when communicating with contacts who are not yet sales-ready and deliver targeted, personalised customer engagement through drip campaigns.
- Qualified Leads Through User Data: Collect valuable data from website visitors and generate high-quality leads using features such as field dependencies, progressive profiling, kiosk mode and tags.
- Lead Scoring for Better Insights: With Marketing Cloud Account Engagement's scoring system, you can see how often potential customers interact with your assets. This allows you to create segments and define automation rules based on their behaviour.
- Transparent Dashboards: Benefit from simple, fast and meaningful performance measurement. With Marketing Cloud Account Engagement, you gain real-time insights into key e-mail marketing metrics, including deliverability, bounce rates, open rates, click-through rates as well as opt-ins and opt-outs.
How Marketing Cloud Account Engagement Supports Your B2B Marketing
- Precise audience targeting using dynamic content and personalised campaigns
- Long-term success through highly accurate lead and ROI tracking
- Stronger customer loyalty through personalised interactions
- Higher conversion rates through optimised customer experiences
- Fast creation of landing pages and forms to share targeted content and generate leads
- Seamless automation through efficient lead management
- Lower workload for your teams through automation, freeing up valuable time for strategic priorities
Our Services as Marketing Cloud Account Engagement Experts
Before the Implementation
- Assessment of your existing system landscape
- Definition of your tool-related requirements
- Development of a tailored strategy
During the Implementation
- Set-up and configuration of Marketing Cloud Account Engagement
- Integration into your existing system landscape
- Consulting on effective marketing campaigns and newsletter design
- Alignment of your automation processes for lead scoring, grading and generation
After the Implementation
- Creation and analysis of reporting dashboards in Marketing Cloud Account Engagement
- Support in data analytics based on key metrics relevant to your business
- Training of your teams in using the system
Why dotSource Is the Right Partner for You
- Trusting Partnership: As an official Salesforce Partner, we are in close, ongoing contact with the software manufacturer and stay up to date on the latest developments and innovations to deliver the best possible support.
- Long-Standing Solution Knowledge: Our 50 certified specialists combine proven best practices with extensive experience in Salesforce and marketing automation, ensuring efficient and fast implementation.
- Data Experts: When it comes to pipeline optimisation and marketing automation, we know what matters and support you in setting up, configuring and maximising the value of Marketing Cloud Account Engagement.
- Professional KPI Analysis: With our expertise in data-driven business, we help you interpret relevant KPIs across your marketing channels and uncover how they relate to one another.
- Multi-Cloud Expertise: As multi-cloud experts, we also have extensive experience with other Salesforce solutions, including Datorama, Sales Cloud and Service Cloud.
- Training Courses: As consultants and strategic partners, we thoroughly support your development teams and help you unlock the full potential of your data.
- Multi-Stream Management: Our expert teams manage multiple projects simultaneously, ensuring seamless and efficient delivery.
We Implement Your Multi-Cloud Solution
FAQ – Frequently Asked Questions About Salesforce Marketing Cloud Account Engagement
What is Salesforce Marketing Cloud Account Engagement (formerly Pardot)?
Salesforce Marketing Cloud Account Engagement is a powerful, easy-to-use B2B marketing automation platform designed to streamline your marketing processes and take your lead generation to the next level.
How can Marketing Cloud Account Engagement support your business?
Marketing Cloud Account Engagement enables you to maximise campaign performance through real-time reporting and advanced lead scoring, grading and nurturing capabilities.
What are the benefits of using Marketing Cloud Account Engagement?
With this tool, you can achieve your marketing goals more effectively by:
- personalising your e-mail and customer communication to increase relevance.
- optimising your sales funnel for greater efficiency.
- engaging your target audience with precise messaging and automating customer interactions with Engagement Studio.
Which marketing disciplines does Marketing Cloud Account Engagement cover?
Marketing Cloud Account Engagement supports key marketing disciplines that drive your business forward. In addition to comprehensive e-mail marketing, you benefit from powerful lead capture, qualification and nurturing. The marketing automation platform also allows you to easily create landing pages and personalised forms.
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