What Is Emarsys?
Emarsys is a leading cloud-based marketing platform designed to meet the needs of modern marketers. Combining predictive analytics, personalisation and omnichannel automation, it empowers companies to boost customer engagement and drive lasting results.
Emarsys makes it possible to deliver personalised, high-impact campaigns across e-mail, mobile, social media and web channels – supported by advanced analytics tools. Through its integration with SAP, the platform benefits from an extensive ecosystem and global reach, helping companies increase sales and maximise their return on investment.
Benefits and Features of Emarsys
- Personalised Campaigns for One-to-One Customer Engagement: Harness the power of machine learning and artificial intelligence (AI) to create campaigns across all channels and devices – tailored to each customer's unique interests, preferences and behaviour.
- Predictive AI and Real-Time Customer Insights: Track customer behaviour in real time and deliver personalised marketing messages automatically. Intelligent, self-learning tools optimise send times and recommend the next best actions.
- Campaign Analytics for Smarter Decisions and Greater Efficiency: Analyse campaign performance in real time with advanced reporting capabilities. Emarsys helps you identify high-performing campaigns and allocate your resources more effectively.
- Increased Reach Through Omnichannel Automation: Let your customers choose their preferred channel. Emarsys enables you to communicate across e-mail, mobile, social media and web channels, expanding your reach and strengthening customer loyalty.
- Streamlined Marketing from Start to Finish: Manage your marketing operations with Emarsys – from campaign creation and performance analytics to reporting. Simplify complex workflows, save valuable time and focus on what truly drives growth.
How Emarsys Is Used in Different Industries
E-Commerce
A fashion retailer uses Emarsys to automatically deliver personalised product recommendations based on each customer's purchasing and browsing behaviour. Automated e-mail campaigns re-engage those who have abandoned their shopping cart, boosting conversion rates and reducing lost sales.
Travel and Tourism
A tour operator leverages Emarsys to send automated reminders for upcoming trips, including personalised details such as destination weather, check-in times and recommended activities. After returning home, customers receive tailored offers for their next holiday based on past bookings and preferences, enhancing customer loyalty and encouraging repeat travel.
Financial Services
A banking institution employs Emarsys to create personalised campaigns that recommend specific products such as loans, savings plans and investment opportunities – tailored to each customer's financial goals and account activities. Furthermore, the system triggers automated reminders for relevant deadlines and events, including tax dates and credit card payments. This ensures timely customer communication.
Emarsys is perfectly suited for many other industries too.
Did You Know That Emarsys Serves as the Successor to SAP Marketing Cloud?
Following SAP's acquisition of Emarsys in October 2020, the marketing automation platform is set to replace SAP Marketing Cloud in 2026.
We are happy to advise you on how to make the migration a success.
Proven Success as an SAP Agency
Empower Your Business with dotSource as Your Official Emarsys Partner
Before the Implementation
- Evaluating your company's specific needs
- Optimising configurations across your existing system landscape
During the Implementation
- Aligning trigger-based marketing processes with your target audiences and business goals
- Integrating Emarsys into your existing system landscape
- Advising on effective marketing campaigns
After the Implementation
- Developing a tailored marketing strategy
- Providing ongoing support to help you get the most out of Emarsys
- Empowering your employees through comprehensive training in using the marketing automation platform
Why Your Emarsys Project Is in the Right Hands with Us
We shape digital experiences that feel complete:
- Certified Emarsys partner
- Long-standing SAP partner with extensive SAP CX expertise
- We ensure seamless data exchange across systems
- Benefit from comprehensive consulting services designed to deliver engaging customer experiences
- We maximise the synergy between your e-commerce and marketing automation efforts
- Leverage our multi-cloud expertise to streamline the integration of additional SAP CX solutions (e.g. SAP Sales Cloud and SAP Service Cloud)
FAQ – Frequently Asked Questions About Emarsys
What are the key strengths of Emarsys?
- Functionality: Emarsys is an integrated platform that brings together e-mail, mobile, social media and web channels.
- Audience Segmentation: Emarsys uses machine learning and AI to create customer profiles and deliver personalised campaigns.
- Integration: Emarsys is compatible with a wide range of customer relationship management systems and e-commerce platforms.
- Scalability: Emarsys is particularly well suited for small and medium-sized enterprises.
How can you determine which e-mail marketing system best fits your needs?
- Current State and Definition of Goals: Identify your medium- and long-term marketing goals and outline the actions required to achieve them.
- Market Overview: Analyse the market and your main competitors. How do you compare? Which systems do your competitors use?
- Matching and System Selection: Take a look at all the different software providers. Is an entry-level system sufficient for your needs? Or is an enterprise solution the better choice for scalability and growth?
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