Jewellery retailer AMOR optimises processes with innovative MDM system

In the dazzling world of jewellery, it is not only the sparkle of gemstones that counts, but also the efficiency of underlying processes. E-commerce and effective data management are essential to AMOR's digital roadmap. In 2016, AMOR implemented a bespoke enterprise resource planning (ERP) system from SAP, followed by a product information management (PIM) system. However, in light of the growing demands of e-commerce, managing data became increasingly complex. Inconsistent processes and the absence of validation mechanisms resulted in an error-prone working environment, while country-specific requirements added further challenges. To improve data quality and standardise processes, AMOR opted for a modern MDM solution and entrusted dotSource as its digitalisation partner with the implementation.

The Key to Efficient Processes

The experts at dotSource began by conducting stakeholder interviews to identify key pain points and requirements regarding the new tool. The primary focus was on enabling bidirectional communication between the MDM and ERP systems as well as seamless integration with SAP. Multi-domain capabilities were also essential, allowing AMOR to effectively manage all types of data. The MDM solution from Stibo Systems quickly stood out as the best fit. With its flexible object model, it supports the creation and mapping of structures and workflows. Additionally, agile project management was used for the first time at AMOR, promoting cross-departmental collaboration.

Agile MVP Development for Seamless System Integration

A series of in-depth workshops helped define the future data model. The first step focused on cleansing the master data and creating a detailed migration plan. By actively involving employees, AMOR successfully launched its first minimum viable product (MVP), including an SAP interface for structuring product master data, within six months. A glossary served as a single source of truth, ensuring standardised terminology and enhanced data quality. Following the first MVP, the digital experts drove the development of the second MVP, which optimised collaboration with suppliers. By leveraging existing sources of information, they reduced errors, resource consumption and time to market. In February 2024, the third MVP was launched, replacing the PIM system.

Efficient Data Management and Automated Interface Optimisation

Through the clean-up efforts and standardisation of complex data structures across the company, significant legacy issues were resolved. An interface between SAP and Stibo STEP is designed to automatically reconcile relevant data. High-quality data has a positive impact on the entire supply chain, with the potential to reduce return rates. This in turn helps AMOR reach its sustainability goals.

»The collaboration with dotSource was positive throughout. Agile methodologies helped us complete a dynamic project that ensures streamlined processes and greater transparency – powered by the new MDM system,« Wolfram Dortschy, Vice President IT & Operations at AMOR, comments on the project. dotSource and AMOR continue working on improvements to Stibo STEP and the rollout of the planned MVPs. Other joint projects, including the migration of the ERP tool to SAP S/4HANA, a PIM-to-print initiative and artificial intelligence (AI) integration into the MDM system, pave the way for a productive and long-lasting partnership between both parties.

About AMOR

AMOR GmbH has been offering high-quality jewellery and watches since 1978. Headquartered in Hesse, the long-established German company has around 1,000 employees and sells several million pieces each year – to customers spread across 24 countries. AMOR is committed to excellence, aesthetics and sustainability, relying solely on premium raw materials and collaborating with partner labels such as JOOP!, s.Oliver and Princess Lillifee. Products are sold through brick-and-mortar stores with carefully curated displays, the AMOR and NOELANI online shops as well as joulry.de – the company's digital multi-brand marketplace.