Why dotSource Is the Right GEO Partner for AI Visibility
Together with our experts, you establish essential foundations such as
- structured data
- clear entities (unambiguous terms)
- content that is easier to read for AI systems, making it more relevant
Well-structured dashboards let you track the progress of your GEO project at all times, using relevant success metrics such as
- AI visibility (»How often does your content appear in AI-generated responses?«)
- citations (»How often does AI cite your content as a source?«)
- entity coverage (»How well do AI models understand your brand?«)
The visibility of your most important pages remains stable because our team
- only rolls out changes step by step (iteratively)
- uses »diff checks«, comparing the old and new versions
- conducts A/B tests to identify what works best
Successful GEO Projects with dotSource: Our Services at a Glance
1. Assessing Your Current Situation
- Brief diagnosis of your entities, content structure and AI visibility
- Monitoring of Google AI Overviews, including a comparison of your click-through rate (CTR) in Google search results
- Measurement of your visibility in AI search results
- Identification of at-risk content (pages with declines in clicks and impressions)
- Creation of a prioritised roadmap with a clear sequence of agreed measures
2. Improving Machine Readability
- Optimisation of your schemas for meaningful structured data such as products, authors, FAQs or how-tos
- Enhancement of your website's crawlability and indexability
- Structuring of your content with clear answer blocks and »People Also Ask« questions to increase the chances of being cited in Google AI Overviews
3. Establishing Continuous Monitoring
- Design of intuitive dashboards and reports for analytics tools such as Google Analytics 4 (GA4)
- Set-up of rank tracking for quick monitoring of your rankings
- Agile adjustments to your strategy and content based on visibility data
4. Building and Retaining In-House Expertise
- Delivery of GEO workshops to build knowledge throughout your team
- Development of guidelines and playbooks to enable your team to work independently
Search and GEO Audit for Boosting Your Visibility
Suitable For
All marketing and content managers
Includes
- Visibility check in Google AI Overviews and chatbots such as ChatGPT
- Analysis of content quality and machine readability (schema and entity signals)
- Bot access simulation (»Can AI bots access your website?«) via crawling and review of prompt responses
- 5 to 6 days of project work
Results In
- A tailored action plan, including content-related and technical requirements
- Structured as epics and user stories
To identify the best possible measures for your visibility, we recommend a free 30-minute consulting session with our experts.
Take the First Step Towards Enhanced Visibility
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FAQ – Frequently Asked Questions About GEO
What is AI search optimisation (GEO) and how does it differ from traditional SEO?
Search engine optimisation (SEO) aims to position your pages more effectively in traditional search results and, for example, maximise clicks on landing pages.
With GEO, you make your content understandable for AI systems. The goal is for AI systems (such as ChatGPT, Gemini and Google AI Overviews) to understand your content correctly and mention it in their answers – through a clear content structure, unambiguous terms (entities) and the right technical framework. As a result, GEO shifts the focus from ranking landing pages to delivering small content units such as citations (also known as chunks).
As a GEO agency, what specific services and techniques does dotSource provide to increase your AI visibility?
- Audits: Assessment of your content structure and AI visibility
- Action plan: Prioritised steps with quick wins
- Machine readability enhancement: Structured data and entities
- Content optimisation: Clear answer blocks and similar components
- Prompt tests: Checking whether AI systems mention your brand correctly
- Monitoring set-ups: From dashboards and alerts to citation tracking
Which KPIs do you use to measure the success of your GEO initiatives?
- AI visibility (SISTRIX): Do AI answers mention your brand?
- Cited passages: Do AI answers name you as a source?
- Entity coverage: Does AI understand your brand fully and correctly?
- CTR analysis: How often are your search results clicked?
- Leads: Do you generate more qualified enquiries?
What does our team need from you to get your project off to a quick start?
- Relevant access: Google Search Console and GA4, for example
- Contacts: Key stakeholders from SEO, marketing and IT
- Approval processes: Who decides what?
- Style/content guidelines: Tone of voice, wording and formatting requirements
How can you measure your AI visibility?
There are several ways to check the visibility of your content, including the following:
- Manually: Research key questions in AI search systems such as Google AI Overviews or ChatGPT and check whether your brand is mentioned
- Google AI Overviews: With tools such as Semrush, you can monitor whether your URLs are featured
- Prompt tests: Run standardised prompt scenarios and document responses as well as source references – tools such as SISTRIX can help you with this
Which AI model should you optimise for?
It depends on your target audience. If they mainly use a particular AI model, it may be worth optimising for that model. In general, you should focus on the overall quality of your website, both in terms of content and technical performance. This makes your visibility more resilient to short-term trends.
Does GEO also make sense in B2B?
Yes. GEO helps AI systems understand your data, for example technical information, product data and white papers, so that it can serve as a source for relevant search queries. Potential customers look for detailed information and want to know quickly whether a provider is the right fit. If AI systems cite your content, potential leads find you earlier, understand your portfolio better and get in touch with more specific enquiries. This can help you increase conversions and order values.