More Leads, Less Wasted Budget: Why You Should Work with dotSource
Boost your visibility on Google and Bing instantly. With dotSource, your SEA campaigns are aligned with the most relevant search queries. Ongoing optimisation and a strong focus on conversions help you generate more qualified leads and get the most out of your budget.
Benefit from more than 15 years of digital marketing expertise. Our certified SEA specialists have already supported brands such as Würth MODYF, Messe Erfurt and Dildoking on their path to success – and they are ready to do the same for you.
Stay in full control at all times. Through transparent reporting and open communication, you remain fully informed about the performance of your ads and the return on advertising spend (ROAS).
Choose the collaboration model that suits you best. Whether one-off consulting or long-term support: We tailor our approach to your goals, resources and internal structures.
SEA Services That Help You Grow: From Consulting to Ongoing Support
With Google Ads and Microsoft Ads, you are visible where your target audience is most active. We align your campaigns with commercially relevant search queries and continuously refine them so that your ads reach the right people at the right time. Leveraging our experience and data-driven decision-making, we help you make efficient use of your budget to attract more qualified leads and accelerate your growth.
- Target audience analysis and identification of remarketing opportunities
- Review of your existing Ads account, including market and competitor research
- Selection of relevant platforms and advertising environments
- Planning of campaign structures, budgets, keywords, ad types and run times
- Set-up of Ads accounts and high-impact SEA campaigns
- Establishment of goals and key performance indicators (KPIs) such as conversion rate, click-through rate and ROAS
- Foundation for data analytics and performance measurement
- Decision-making framework for the ongoing optimisation of campaigns
- Configuration of Ads accounts
- Conversion tracking with tools such as Google Analytics and Piwik PRO
- Creation of compelling ads
- A/B testing for ads and landing pages
- Automation of your bid management
- Continuous performance monitoring and reporting
- Tailored training courses to expand your SEA expertise
- Implementation of performance dashboards
- Ongoing SEA support (if required)
Free Consulting Session: Your First Step Towards Effective SEA
Your Contact for Further Questions
You Will Hear from Us Soon
- Our experts will take your enquiry and get back to you within one working day.
SEA Agency: Complementary Services to Boost Your Online Success
SEA: These Companies Have Already Taken the First Step
![[Translate to English:] Messe Erfurt](https://www.dotsource.com/fileadmin/hp_editors/References/Kundenlogos/Messe-Erfurt-Color.png)
SEA Best Practices Your Business Can Benefit From
FAQ – Frequently Asked Questions About Professional SEA Support
How do SEA projects with dotSource usually start?
As part of a free consulting session, we lay the groundwork for our collaboration. Together with you, we define goals and translate them into a transparent roadmap that guides your SEA activities. This allows you to maintain full control at all times.
Google Ads vs Microsoft Ads: Which platform should you use for your SEA campaigns?
When deciding between Google Ads and Microsoft Ads (formerly known as Bing Ads), your target audience is the key factor. Google Ads is the largest platform and is particularly strong at reaching mobile users. Microsoft Ads, by contrast, can be a more cost-effective alternative due to lower competition. In many scenarios, combining both platforms is the best option to maximise reach, especially when targeting a broad audience.
When should you opt for SEA and when does SEO make more sense?
SEA is ideal for companies that want immediate visibility or operate in a highly competitive environment. It is particularly suitable for short-term campaigns, for example seasonal promotions and targeted product launches. Search engine optimisation (SEO), by contrast, is a long-term discipline that builds enduring visibility and boosts organic growth. In practice, a mix of both is often the best solution – SEA for quick wins and SEO for lasting success.
How much advertising budget should you allocate to a SEA campaign?
The budget for SEA should take several factors into account, including your industry and the specific goals of your campaigns. One of the most important metrics is cost per click, which can vary depending on search volume and the level of competition. A monthly budget of 500 to 1000 euros can be enough to see initial results, especially in less competitive, local settings. In highly contested markets, however, you should be prepared to invest more if you want to achieve meaningful visibility. It is crucial to monitor performance on a regular basis and refine your budget in line with the outcomes and market conditions.