Press Release
Jena/Darmstadt – Alnatura, a leading organic retailer, has joined forces with the digital agency dotSource to implement forward-looking digitalisation projects. The partnership aims to take Alnatura's omnichannel strategy to the next level through a holistic approach.
By investing in a future-proof IT infrastructure, Alnatura has laid the groundwork for a customer-centric brand and communication strategy. As part of this realignment, Alnatura has chosen dotSource as an experienced partner for its digital transformation. »We are thrilled that Alnatura has placed its trust in us and look forward to working on pioneering projects together. As a digitalisation partner, we contribute our expertise in both strategic consulting and technological implementation,« Christian Otto Grötsch, founder and chairman of the administrative board of dotSource, comments on the partnership.
Digital Infrastructure as a Catalyst for Sustainable Growth
At the core of this collaboration is the systematic expansion of Alnatura's digital ecosystem to support seamless omnichannel processes. In the coming years, the organic retailer is set to make targeted investments in enhancing its IT infrastructure and system landscape. Working in close partnership with dotSource, Alnatura sets new milestones on its digital transformation journey, further strengthening its position as an innovative, pioneering company and delivering a customer-centric experience.
»Expanding our digital infrastructure is a crucial step in aligning the Alnatura brand with the evolving needs of our customers. With dotSource, we have found a strong partner who shares our values and provides both technical expertise and a holistic understanding of digital transformation,« Kirsten Keller, member of Alnatura's extended management board, responsible for IT and logistics, remarks.
About Alnatura
Alnatura, founded in 1984 by Götz Rehn, has stood for organically produced, sustainable food ever since. With over 1,300 organic products, 153 Alnatura Super Natur stores in 74 cities and a Europe-wide distribution network, Alnatura is one of the leading organic retailers in the German-speaking world. Around 3,500 employees work towards a common goal every day: creating something meaningful for people and the planet. Alnatura's sustainable business practices have earned the company multiple awards, most recently the 2024 German Sustainability Award.
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