The processes that take place in the run-up to a trade fair are extremely complex. Not only must stands be booked, but they must also be constructed, furnished and decorated. In addition, catering must be organised and relevant advertising space must be booked to make the whole effort worthwhile.
When it comes to selling them online, complex products and services offered by trade fairs and their service partners therefore differ considerably from everyday goods. Accordingly, mapping processes of the trade fair business online is a particular challenge.
Our clients such as Messe Düsseldorf, Messe Essen or NürnbergMesse already meet these comprehensive requirements of the trade fair industry through specialised solutions – from configurators, which make stand construction easier for exhibitors, to additional digital services, which guarantee a high level of consulting and service.
Marketplace for Trade Fair Services
In order to be able to visualise the complex processes of trade fair organisation online, a multi-client-capable marketplace is required that guarantees the mapping of complex B2B processes. This marketplace involves:
- an integrated rights and roles system to simplify approval and ordering processes
- the integration of complex interfaces for seamless data exchange between systems
- guided shopping through a stand management assistant
Together we find the e-commerce solutions that are capable of meeting your requirements and adapt them to your individual needs.
Better Service & Improved User Guidance
Customers expect the same level of service online as they do face-to-face. You can offer your customers:
- suggestion lists containing products that can be used as standard equipment for a trade fair stand
- information on product dependencies so that they can keep track of all required products when booking
- a live chat function so that it only takes them a few clicks to get in touch with service partners for personal consulting and questions regarding products
Configurators Facilitate Stand Construction
A stand construction configurator is a tool that allows exhibitor teams, stand builders and commissioned agencies to individually select, book and manage all the components they need for a successful trade fair presentation.
We also develop a configurator for your trade fair. This means that even configurable products that require an explanation, such as fire protection permits, advertising space or catering for the trade fair stand, can be conveniently ordered online without increased communication effort.
Maintaining Contacts with the Right CRM
Trade fairs are a business that involves a lot of contact with customers and service providers, both in terms of organisation and day-to-day interaction. A CRM system provides trade fair organisers with the technological support they need to be able to meet the needs of all participants faster and in a more targeted manner.
We support you in the selection and implementation of a suitable CRM system so that you are able to improve customer-related processes and provide holistic customer service.
Mobile Optimisation for Efficient Workflows
By optimising your e-commerce solution for desktop, tablet and mobile viewports, the platform can also be used during stand construction. This allows exhibitors to use the online shop via smartphone and tablet during construction periods and to improve their workflows.
We also implement your e-commerce solution in a responsive design to further simplify workflows for exhibitors and stand builders.
Meet Country-Specific Requirements
Trade fairs are characterised by a large number of national, but also international exhibitors and trade visitors. For this reason, an e-commerce solution and a content management system (CMS) are required that are able to meet the country-specific requirements of customers in terms of features, user guidance and design.
Together with you, we find solutions that suit your individual needs and meet your requirements in terms of internationalisation.
dotSource implemented a multi-client-capable B2B marketplace for Messe Düsseldorf that meets the trade fair’s special requirements. As a result, a central platform was created that allows exhibitor teams, stand builders and commissioned agencies to individually select, book and manage all the equipment required for a successful trade fair presentation.
Read the entire »Messe Düsseldorf: The Marketplace to Meet Special Requirements« success story now.