Leipziger Messe GmbH

New Website for the Largest Trade Fair Location in Eastern Germany

Project Successes
About the Client
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About Leipziger Messe GmbH

Leipziger Messe is one of the ten leading trade fair companies in Germany and one of the top 50 worldwide. Every year, more than 270 events take place at Leipziger Messe, attracting over 15,500 exhibitors and more than 1.2 million visitors from all over the world. A modern infrastructure offers the ideal setting for trade fairs, exhibitions, congresses and shows.

Project Successes

GATEWAY TO THE DIGITAL TRADE FAIR WORLD

Even long-established companies like Leipziger Messe are repositioning themselves as they undergo digital transformation. The website is the most important customer journey touchpoint here – not only for exhibitors, but also for service providers and trade fair visitors.

With dotSource, a modern, fresh website with a new visual concept and a clear navigation structure was implemented. By carefully refining the existing corporate design, including the distinctive logo, the dotSource user experience design team ensured Leipziger Messe's brand recognition.

LIVING STYLE GUIDE AS THE CENTRAL FRAMEWORK

The living style guide developed by dotSource acts as a central collection of the web design elements.

The advantage is that the design components always match the current development status and the live system so that the style guide does not become outdated over time. The documentation within the living style guide facilitates the further development of the website code and collaboration with other stakeholders.

MODULAR DESIGN FOR VERSATILE USE

The renewed design concept consists of modular design components. This makes it easy to integrate new content and quickly implement customer-specific changes.

Since individual websites were created for certain trade fairs, the modern and modular design developed by dotSource can also be used for other clients of the trade fair company – the main colour then changes according to the corporate identity of the respective trade fair.

CLIENT	Leipziger Messe
INDUSTRY	Trade Fair
TECHNOLOGY	UXPin, Front-End Development
FOCUS	User Experience Design

What Our Clients Say

With the new website, Leipziger Messe presents itself as a modern company – both technically and visually. The CMS design meets the diverse requirements of the entire group of companies with all its subsidiaries, locations and events. With the modular system and the responsive solutions, we found a convincing approach for the implementation. That is why we are extremely satisfied with our new online presence.
Dr. Andreas Knaut, Head of Communication & Company Spokesman, Leipziger Messe GmbH

YOU TOO CAN BENEFIT FROM MODERN WEB DESIGN AND OPTIMISED USABILITY