About TEAG
Whether it is electricity, natural gas or district heating: TEAG Thüringer Energie AG is the leading energy service company in the Free State of Thuringia. Together with its subsidiaries and more than 1,900 employees, TEAG plays a key role in shaping Thuringia's energy future.
The company supplies over 500,000 customers throughout Germany with electricity, natural gas and district heating and offers a wide range of energy-specific services and tailored solutions – serving private households, business customers, industrial companies and municipal utilities alike.
Project Successes
Measurable Digital Marketing and Appealing Content
TEAG's new tariff overview is structured much more clearly than before. Thanks to a digital marketing workshop, information in social ads, direct mail advertising and on the website is presented more effectively.
Tailored Design for an Excellent Website
dotSource's user experience design team developed, among other things, a transparent tariff calculator and created a user-friendly checkout process so that customers can navigate the wide range of tariffs even better.
Positive Brand Experience
Those who want to improve user experience must also improve communication. TEAG's »HuBÄRt«, for example, serves as a furry energy expert, brand ambassador and appealing communicator in the social media world to attract younger clientele by creating emotional value.
Client | TEAG Thüringer Energie AG |
Industry | Energy |
Technology | Adobe Creative Suite, UXPin, Miro, Google Tag Manager, Google Data Studio |
Focus | Digital Marketing, Brand Experience, Web Design, IT |
- Deployment of branded and compelling advertising materials
- Optimisation of user experience
- Formulation of a marketing mix tailored to your target audience
- Implementation of cross-channel campaign strategies
- Execution of comprehensive competition analyses
- Development of an impactful content strategy
Want to learn more? I'm looking forward to hearing from you!
