D2C: Your Direct Path to Consumers
Opportunities
The requirements for successful direct-to-consumer sales are high. However, the opportunities are just as great with a well-thought-out digital strategy
- to regain control over the brand and customer experience,
- to achieve higher margins without intermediaries,
- to collect valuable customer data and use it for product development
- and to respond more quickly to consumer trends.
Hardly any industry is as strongly affected by the rapid shift in consumer behaviour as the consumer goods industry.
Changes
Direct-to-consumer sales are becoming increasingly important. Today, customers want to buy directly from the manufacturer and expect full transparency about ingredients, origin and sustainability. In addition, there are regulatory requirements such as the Digital Product Passport (DPP), which will become mandatory from 2027.
You know your products better than any retailer and understand what your brand stands for. Now it is about bringing these strengths directly to the consumer.
With many years of technical expertise and a feel for digital trends, we work with you to identify which digitalisation steps are right for your company and implement them pragmatically.
Online Consulting Session: Get the Most out of Your D2C Approach
Your Contact for Further Questions
Challenges and Solutions in Direct Sales
Are your systems too complex?
In many companies, the system landscape has grown over the years and become correspondingly cumbersome. Different systems make changes more difficult, processes become unnecessarily complicated and innovation is slowed down.
The project with KICKZ shows that this complexity can be deliberately reduced. By further developing the existing Salesforce Commerce Cloud, integrating marketing automation and automating key processes such as product categorisation and returns management, the streetwear brand has made its system landscape significantly more efficient. At the same time, stable structures ensure that even very high peak loads can be handled reliably.
With the dotSource team of experts, you too can benefit from a clearly integrated and high-performance platform that reduces complexity while creating the foundation for further growth.
How do you offer your customers relevant experiences?
Customers in direct sales make decisions quickly and compare constantly. Pure product information is no longer enough if you want to remain relevant in the long term. What is needed are personalised experiences that work consistently across all touchpoints and bring your brand to life.
This is exactly where considerable potential lies, as Villeroy & Boch demonstrates. By connecting content management and commerce and introducing a new system architecture, the company has created the foundation for a significantly stronger brand experience and better customer loyalty.
With dotSource, you can create a customer journey for your customers that not only works, but also stays in their memory.
Is your e-commerce not scaling efficiently?
As your product range grows and the demands of internationalisation increase, many shops reach their limits. Maintenance and further development become complex and slow down your growth.
This was also the case for Schneider Schreibgeräte, whose existing shop solution was no longer scalable enough. By migrating to Shopware 6, the project team created a flexible and future-proof foundation. Improved search, optimised product pages and targeted cross-selling further strengthen user guidance and marketing.
dotSource supports you holistically – from strategic repositioning and technical implementation through to the continuous further development of your platform.
Would you like to centralise your customer data and processes?
In D2C, many different systems and data sources are used that are not connected to one another. This leads to time-consuming manual processes, delays and an increased risk of errors in sales, marketing and service.
Villeroy & Boch worked with dotSource to harmonise its Salesforce instances, standardise processes and optimise workflows. This enables teams to work faster, automate tasks and significantly reduce routine work.
dotSource supports you in integrating your systems efficiently, standardising processes and leveraging automation potential so that your organisation can respond to requirements more quickly and agilely.
Is your user experience not delivering?
Especially with complex product ranges, user guidance determines whether your customers can find their way around or drop off. Unclear navigation, weak search functions or a lack of orientation have a direct impact on conversion and satisfaction, preventing specific purchase decisions from emerging out of initial interest.
STIHL addressed exactly this. The mechatronics group specifically optimised its navigation, product detail pages and search, and complemented them with a digital advisory tool that actively supports product selection.
Our experts combine UX design, technical understanding and the user perspective to create digital experiences that perform measurably better.
Are your processes not designed for growth?
In many companies, data silos, fragmented systems and a lack of automation stand in the way of efficient working. If customer data is not centrally available or service, marketing and sales are not working together in a connected way, your organisation remains slower than necessary and unable to scale.
FUJIFILM shows how these challenges can be solved. Together with dotSource, the technology company has built a digital experience platform that connects Adobe Commerce, Salesforce Service Cloud and Marketing Cloud. This creates automated workflows, a 360-degree view of customer data and personalised customer engagement across all channels.
Integrate and automate your system landscape as well and introduce data-driven processes so that your organisation remains capable of acting even as complexity increases.
These D2C Companies Already Trust Our Expertise
Know-how for Digitalisation in Direct Sales
Agency Services Tailored to Your Industry
Frequently Asked Questions
How do companies in the consumer goods industry benefit from digitalisation?
They increase efficiency in product data management, improve the customer experience across all channels, and enhance responsiveness to changing consumer trends. At the same time, they are better able to ensure compliance with regulatory requirements such as the Digital Product Passport.
What does the Digital Product Passport mean for my company?
From 2027, companies in various consumer goods segments will be required to provide product information in a digital format. This includes information on ingredients, origin, recyclability and carbon footprint. A PIM system with the relevant data fields is the basis for this.
How can an omnichannel strategy succeed for D2C?
Consumers expect a seamless shopping experience, whether in physical retail, online or via marketplaces. Integrating different sales channels requires end-to-end processes, consistent product information and a central customer database. Composable Commerce offers the necessary flexibility here.
Which e-commerce platform is right for us?
The right platform depends on your requirements. Shopware, SAP Commerce, Salesforce Commerce Cloud – every solution has its strengths. For getting started, flexible systems with a strong ecosystem of extensions are particularly suitable. However, more important than the platform itself are the integrations with your ERP, PIM and CRM systems. After all, a platform is only as good as its connection to your existing system landscape.