KICKZ

Streetwear Specialist Uses Salesforce for Innovative E-Commerce Solutions

Project Successes
About the Client
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About KICKZ

KICKZ is a renowned retail company from Munich that has evolved into one of the leading basketball specialists in Europe – with a focus on products related to the sport and the associated lifestyle.

The company has made a name for itself through its high-quality products and a strong community. Using innovative features and modern methods for retaining customers, KICKZ aims to provide its B2C target audience with an exceptional shopping experience.

Project Successes

Automatic Categorisation in Product Management and Optimised Returns Process Using Salesforce

Powerful E-Commerce with Salesforce

The streetwear specialist wanted to utilise the full potential of its existing online shop based on Salesforce B2C Commerce. Together with dotSource, KICKZ implemented automatic categorisation in product management and optimised the returns process by integrating an automatically generated returns label. Moreover, connecting the SAP Emarsys marketing automation solution to the online shop resulted in extensive analytical and segmentation capabilities for KICKZ.

Stabilisation of the B2C Platform

Reliable Performance When Experiencing High Traffic

KICKZ's goal was to optimise the performance of its online shop and implement innovative features. A key element of this process was to ensure that raffles – special draws for the chance to purchase limited-edition sneakers – are technically secure. Thanks to dotSource, the platform based on Salesforce B2C Commerce was stabilised, making it possible to block bot attacks and withstand high volumes of customer traffic, reaching up to 30,000 requests per minute.

Loyalty Meets Gamification

To retain customers more effectively, dotSource established a loyalty programme that uses a points system to offer additional incentives for repeat visits to KICKZ's online shop. What is particularly innovative here is a gamification aspect that focuses on the collection of non-fungible tokens (NFTs): Users can purchase these in the form of high-quality digital trading cards and complete specific sets. Upon completion of such a set, a certain number of points are awarded to their account.

Client	KICKZ.com GmbH
Industry	Consumer Goods
Technology	Salesforce Commerce Cloud, SAP Emarsys
Focus	E-Commerce

What Our Clients Say

The partnership with dotSource is characterised by technical expertise and a continuous willingness to innovate. We appreciate not only the agency's clear and straightforward communication, but also the commitment to helping us achieve our goals efficiently. Working with the dotSource team has always been a pleasure and has allowed us to make significant progress, as the experts think outside the box, focus on the problems at hand and are extremely flexible.
Sebastian Schneider, CTO, KICKZ.com GmbH

You Too Can Benefit from Modern E-Commerce and Enhanced Customer Loyalty

Salesforce B2C Commerce – geared towards the needs of customers
Personalised recommendations thanks to the artificial intelligence tool Salesforce Einstein
Integration of other systems (e.g. marketing automation, enterprise resource planning or product information management software)
Loyalty programme tailored to your target audience
Stronger customer loyalty and increased brand awareness through innovative features

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