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Data Management Systems: The Key to Consistent Product Information, Master Data and Digital Assets

A data management system brings structure to your product information, master data and digital assets. Discover how a centralised solution improves data quality, streamlines internal processes and enables seamless omnichannel experiences.

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What Is a Data Management System?

A data management system serves as a centralised platform for structuring and managing business-critical information – from product information and master data to digital assets. Its purpose is to deliver consistent, up-to-date data across all channels – at any time.

Let us find the right system

There are three types of data management systems, each playing a distinct role:

  • Product information management (PIM) software enables you to consolidate product data in one place and make it available across all sales channels.
  • Master data management (MDM) software allows you to establish a single source of truth for master data, covering everything from products and customers to suppliers.
  • Digital asset management (DAM) software helps you store, version and deliver digital assets that are optimised for every channel.

Together these systems form the foundation for automated processes, faster time to market and a seamless customer experience.

PIM, MDM or DAM? Start Your Data Journey Here

A data management system is not a one-size-fits-all solution – it has to align with your data structure, processes and objectives. That is why every successful project begins with a sound strategy. We support you with strategic guidance, technical expertise and solutions tailored to your requirements.

More about PIM

A PIM system is the perfect fit if you need to manage large assortments, multiple sales channels and complex product information.

More about MDM

An MDM system is the right choice if you want to build a single source of truth for product, customer and supplier information.

More about DAM

A DAM system is ideal if your focus is on organising, distributing and versioning digital assets such as images, videos and documents.

Why Centralised Data Management Matters

Safeguarding Data Quality Through Centralised Management

A data management system provides a structured framework for handling business-critical information, minimising redundancies, preventing inconsistencies and reducing sources of error. Whether product descriptions, images or technical specifications: Data is always accurate and up to date, resulting in significant efficiency gains and a stronger foundation for your business.

Accelerating Time to Market Through Process Automation

A PIM, MDM or DAM system helps you reduce manual effort, automate workflows and speed up product launches. Seamlessly connected processes ensure faster time to market – a clear competitive advantage, especially in seasonal business or when managing complex assortments.

Conserving Resources Through Intelligent Data Reuse

In today's world, data has to be available across a wide range of systems and channels. A centralised data management system brings together content for e-commerce, marketing and sales, enabling single-source data entry and cross-platform reuse – from enterprise resource planning (ERP) tools to online shops. This helps you save resources and boost efficiency across all departments.

Our Powerful PIM, MDM and DAM Solutions

Our PIM, MDM and DAM References

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What Our Clients Say

dotSource has guided us through the project professionally. The open and solution-oriented communication on an equal footing is particularly memorable. We now feel empowered to take our data management to the next level with Contentserv.

Sebastian Marz, Managing Director, Gira Giersiepen GmbH & Co. KG

With dotSource, we have a reliable partner at our side. Together, we have created a central platform for managing and distributing high-quality master data that can also meet future requirements.

Alexandra Dzimalle, Business Process Architect, Ottobock SE & Co. KGaA

With the dotSource PIM team, we have an extremely competent partner at our side – a partner that not only has a clear idea of our requirements and implements them, but also enables us to make independent adjustments and drive developments forward. The excellent and collaborative partnership with dotSource helps us utilise the full potential of our PIM system, taking our product data management to the next level.

Maximilian Weber, PIM Product Owner, Walter AG

Our new PIM system takes us a big step forward. It has simplified data maintenance significantly. As always, the collaboration with dotSource has been a pleasure. The clear communication and immediate availability make it much easier for us to work together. We also get along on a personal level, so it is very enjoyable to be part of the team.

Robert Schwärzle, CEO, Dildoking

dotSource acts with great foresight. Whether it is strategy consulting, training or the implementation of the PIM system and its connection to the system landscape: we feel perfectly supported on our journey to a digital future and learn new things with enthusiasm every day.

Marcus Kienel, Managing Director, Sonderpreis Baumarkt

The developments of recent years have shown that our B2B customers increasingly favour digital sales channels. Together with dotSource, we have reacted to this development and are proud that we can offer our customers in many countries a comprehensive shopping experience.

Thomas Häusle, Business Development Manager, Hexagon

The colleagues from dotSource are not just a service partner for us – they have become part of our team. This has resulted in collaboration based on mutual trust and excellent coordination in this very complex project, making it possible to jointly work on the best possible solutions in a highly motivated manner.

Claudia Jung, Head of Digital EcoSystem, Heidelberger Druckmaschinen AG

The new system based on commercetools and TYPO3 opens up completely new synergy opportunities for all participating partners. Thanks to the close cooperation with the dotSource development team, we were able to benefit from a lively exchange of experiences and quickly lead the project to success.

Daniel Kopfer, Product Data Manager, PRECITOOL Werkzeughandel GmbH & Co. KG

The development of new digital channels always brings with it some cultural change in its own ranks. The dotSource development team not only assisted us in the project as a competent implementation partner, but above all as a consultant and source of inspiration. Under professional guidance we not only managed to master the challenge of changing the technical basis of our store, but also to optimise our internal processes and take our own digital knowledge to the next level.

Development Lead, Netto Digital, NeS GmbH

Cornelsen stands for quality and reliability. We aim to live up to this perception in a cross-media, multi-channel customer landscape. By implementing the new PIM system, dotSource has once again helped us to reach our goal.

Matthias Teschner, Head of Marketing and Sales, Cornelsen Verlag GmbH

German Supply Chain Due Diligence Act: How a Data Management System Helps You Stay Compliant

Social and environmental responsibility is becoming increasingly important – for consumers, investors and society as a whole. With the German Supply Chain Due Diligence Act (SCDDA), human rights and environmental due diligence obligations in corporate supply chains are now enshrined in law. Powerful data management systems make it easier to meet these legal requirements while strengthening your corporate social responsibility (CSR) strategy.

Data Collection and Availability

Under the SCDDA, you are obliged to gather comprehensive data on your business practices, supply chains, environmental impact, risks and social performance metrics. Ensuring the availability and quality of this data can be challenging.

  • In a PIM or MDM system, you can set up dedicated repositories to capture, store and manage data for each business unit.
  • Integrated asset management allows you to keep track of key certificates, contracts and complaints.

Data Validation and Authenticity

The accuracy and authenticity of the data you collect are critical to reliable reporting. Verifying and validating this data can be a time-consuming and complex endeavour.

  • With a PIM or MDM system, you can keep essential product information front and centre (e.g. expiration dates and product-specific CO₂ metrics).
  • By leveraging a DAM tool and artificial intelligence (AI), you can check the authenticity of supplier and partner documents.

 

Integration of Data Systems

To ensure consistent data collection, processing, analytics and visualisation, you often need to integrate data from multiple systems – a technical challenge for many businesses.

  • A PIM or MDM system helps you consolidate and manage data from your ERP tool, online shop and supplier portal in one place, establishing a golden record.

Understanding of Metrics and Standards

Defining clear metrics and standards for CSR performance – and automatically integrating them throughout your business – can be difficult. You may need to invest time and resources in manually editing data.

  • Data management systems let you establish data quality standards and automate recurring workflows to reduce manual effort.

Successful Data Management Starts with a Clear Strategy

Our Certified Experts Are Happy to Assist You

Why dotSource Is the Right Data Management Agency for You

  • More than 15 years of project experience gained across digital transformation projects for B2B and B2C companies
  • Over 500 experts covering data management, system integration, user experience design and technology
  • Award-winning projects and renowned referencesfrom medium-sized companies to large enterprises
  • Comprehensive support – from strategy development and system selection to technical implementation
  • Certified expertise in market-leading systems and platforms

Data Management Consulting Session

Your Contact for Further Questions

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Marcus Wagner

Account Executive

Digital Business

+49 711 2527 6950

 

You Will Hear from Us Soon

  • Our experts will take your enquiry and get back to you within one working day.

FAQ – Frequently Asked Questions About Data Management Systems

01

How much effort is involved in implementing a data management system?

It depends on data quality, your existing architecture and defined objectives. With careful planning, you can set clear milestones and allocate resources effectively.

02

Which departments are typically part of such a project?

In most cases, product management, marketing, IT and sales are engaged in the process as core stakeholders, with procurement and e-commerce added depending on the business structure.

03

How do you deal with unstructured data?

A data management system helps you classify and standardise unstructured content, making it available across all channels.

04

What happens to existing systems?

Existing systems can be integrated via interfaces, preserving your IT environment and building out functionality over time.