What Is commercetools?
commercetools is a modern e-commerce platform for B2B and B2C companies. It enables you to create digital sales channels with flexibility and scalability in mind – whether online shops, mobile apps or Internet of Things solutions.
As a cloud-based headless platform, commercetools follows an API-first approach and is built on the MACH architecture. This allows you to deliver innovative e-commerce experiences faster, respond flexibly to market trends and tailor your IT architecture to your specific requirements.
commercetools: Benefits at a Glance
Greater freedom to innovate, shorter time to market and personalised shopping experiences across all channels: With commercetools, you move away from rigid systems towards a future-proof, scalable e-commerce architecture. As an experienced commercetools agency, we support you in shaping your e-commerce strategy to ensure long-term viability. Digital transformation today demands flexibility in systems, processes and mindset. commercetools delivers exactly that – a modern platform that adapts to your specific requirements and grows with your business.
Content Commerce Without Development Effort
With commercetools, you can create compelling digital experiences – even without in-house developers. Pre-built components and centrally managed storefronts enable streamlined and consistent content management across all channels.
Personalised and International Experiences
Orchestrate your content dynamically – based on target audiences, languages and markets. commercetools allows for a high degree of personalisation powered by back-end data. Moreover, you benefit from comprehensive localisation capabilities. Languages, currencies and regional specifics can be managed centrally, providing a strong basis for your internationalisation strategy.
Scalable APIs for Maximum Flexibility
Thanks to scalable application programming interfaces (APIs), you can integrate new features, services and sales channels at any time – without extensive modifications to existing systems. Built on an API-first architecture, commercetools seamlessly connects front end and back end, creating a future-proof, extensible e-commerce platform.
Composable Commerce Without Dependencies
commercetools supports your shift away from monolithic systems and complex dependencies. You combine exactly the services your business truly needs. This helps you reduce costs, increase agility and accelerate time to market.
Seamless Integration of New Touchpoints
Whether voice interfaces, mobile apps or new marketplaces – commercetools makes it possible to quickly connect new channels. Thanks to its headless architecture, you can create new touchpoints without changing back-end processes.
Freedom to Innovate
New features can be developed independently of the core system. Your teams can test, roll out and scale ideas faster, shortening innovation cycles and improving products and services.
Chat with Your commercetools Store Using MCP
Your customer service team can analyse and resolve enquiries directly in chat via AI agents and natural language:
- »What is the status of order XXX?«
- »Refund the damaged trousers from order XXX.«
- »Why does the voucher not work in Ms Smith's shopping cart?«
Your marketing team can plan and execute targeted campaigns more effectively:
- »Create a 20% voucher for all summer dresses – valid from today.«
- »Show me all customers who have purchased shoes this year.«
- »Move all out-of-stock products to the end of the list.«
Ask specific questions about your data directly in chat:
- »Which products have not been sold at all this month?«
- »How does today's revenue compare to last week?«
- »How many orders are currently unprocessed?«
As part of a free consulting session, we discuss further artificial intelligence (AI) and Model Context Protocol (MCP) use cases and outline viable implementation strategies.
From Monolith to Microservices: Successful Online Shop Migration with commercetools
The success story of C.H.BECK, the market leader for legal literature in Germany, illustrates the benefits of implementing a microservices architecture. With thousands of new releases every year and several hundred thousand product data updates every day, standard software quickly reaches its limits.
Your commercetools Partner for End-to-End Implementation
Before the Project
- Strategic alignment towards a modern e-commerce architecture as part of our digital consulting services
- Set-up and optimisation of your IT architecture through a microservices approach to enhance maintainability and time to market
- Refinement of user and brand experience in line with your business goals
During the Project
- Efficient delivery of your commercetools project using agile methodologies and frameworks such as Scrum
- Seamless integration with third-party systems through a flexible interface architecture (iPaaS)
- Implementation of a headless content management system for a powerful content commerce platform (if required)
After the Project
- Monitoring of your IT processes and cloud solutions as part of our cloud service management
- Consulting on data-driven conversion rate optimisation and user experience
- Advanced training of your teams and support in web analytics to ensure optimal use of your new e-commerce solution
- Strategic enhancement of your digital marketing strategy
Why dotSource Is the Right commercetools Partner for You
As an official commercetools Partner, we support you from the very beginning – right through to the successful operation of your new e-commerce solution. We combine practical expertise with reliable delivery to ensure that your digital platform creates lasting business value.
Benefits with dotSource as your commercetools Partner:
- Tailored e-commerce solutions for B2B and B2C
- Fast and scalable implementation based on a future-proof architecture
- Seamless integration into your existing system landscape
- Strategic consulting and industry expertise from one source
Learn from Our Clients' Success Stories
Unlock the Full Potential of commercetools' MACH Architecture
Built on MACH principles, commercetools offers a highly flexible, agile and scalable architecture. Its Microservices-based, API-first, Cloud-native and Headless approach supports a wide range of use cases, including the following:
- Implementing and releasing new features and updates faster
- Working in your preferred language with your preferred tools
- Reducing costs by paying only for the resources you actually use
- Increasing resilience and reliability
- Delivering a consistent, personalised user experience across various platforms
- Integrating third-party systems and services with ease
- Keeping pace with new technologies and evolving market requirements
Save Time with dotSource's Customer Engagement Framework
Our Customer Engagement Framework helps you quickly launch your commercetools project while keeping initial effort to a minimum.
You benefit from a wide range of proven features, including the following:
- Multi-client capabilities
- Orders and payment integration
- User accounts and hierarchies
- Permission models and approval processes
- Single sign-on
- Discounts and customer-specific pricing
- Anonymous users and shopping carts
- Search
dotSource's Customer Engagement Framework in Detail
You benefit from high availability, automatic updates and simplified scalability – with no infrastructure overhead.
By providing clickable prototypes early in the project, dotSource's Customer Engagement Framework (CEF) helps align business, IT and user experience (UX) design, laying the foundation for a user-centric shopping experience.
Pre-built integrations and flexible APIs allow you to seamlessly connect existing systems such as customer relationship management, enterprise resource planning and product information management software, creating a consistent and efficient system landscape.
dotSource's CEF offers a modular, ready-to-use front end with essential e-commerce features such as shopping cart, checkout and customer accounts, enabling faster development and lower implementation costs.
commercetools Consulting Session
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Our E-Commerce Services at a Glance
FAQ – Frequently Asked Questions About commercetools
Which companies benefit from commercetools?
commercetools is well suited for high-growth companies with complex product portfolios and digital business models.
How flexible is commercetools when it comes to integration?
The platform follows an API-first approach and can be seamlessly integrated into existing IT architectures and with third-party systems.
How much does commercetools cost?
commercetools' pricing is tailored to your specific requirements and available upon request.
Is commercetools only suitable for large enterprises?
No. Medium-sized enterprises also benefit, especially if they want to deliver personalised experiences and accelerate time to market.