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SEO Agency: Start Your Journey Towards Greater Online Visibility

Stand out online, even in tough markets. Our search engine optimisation (SEO) experts create bespoke strategies to boost your rankings and long-term visibility.

Get Found, Stay Visible and Grow

Increase your organic reach and online visibility – even in AI-powered searches. Arrange a free consulting session now!

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Why dotSource Is Your SEO Partner for Lasting Visibility

Innovative and Dynamic Solutions for Your Business

Keep your website up to date and competitive. Our SEO experts monitor changes in search and optimise your website flexibly as your priorities or the market evolve.

Holistic Perspective for Your Success

Your SEO strategy should be tailored to your goals, team and market. Our interdisciplinary team combines expertise in strategy, content, technical SEO, user experience (UX) and AI visibility.

Partnership for Effective Collaboration

Work closely with our team and stay involved throughout the process. Together we shape solutions that truly fit your business.

What Our Clients Say

After a challenging implementation phase of our online shop with Salesforce Commerce Cloud, we identified a lot of optimisation potential in terms of user experience and web technology together with the dotSource experts. dotSource helped us make the most of this potential and is now an important and reliable partner for Villeroy & Boch, supporting us on the path to strengthening our online sales channel.

Mark Hoffmann, E-Commerce Project Manager, Villeroy & Boch

Although we have never met in person due to COVID-19, everyone at dotSource fits seamlessly into the project team and we get along on a personal level as well. Besides the excellent approach to running workshops and helping us find solutions, the in-depth expertise, the availability of a large team and the ability to strategically assess issues while keeping an eye on the big picture are very positive attributes of dotSource.

Simi Wirz, Marketing & Communication, Pacovis AG

For us, dotSource is more than just a digitalisation service provider – the agency is a real partner. The digital marketing team works in a highly professional and transparent manner and is always available to answer questions. In regular reports and jour fixes, KPIs are presented to us in a way that is easy to understand. The concept of support is really embraced as well. We see dotSource's work not only as innovative, but also as a very pleasant interpersonal experience.

Isabell Schöpe, Marketing & Communication Project Manager, Messe Erfurt GmbH

The cooperation with dotSource allows us to benefit from extensive knowledge transfer in the field of e-commerce and online marketing and we now feel ideally prepared for the future in platform business.

Alexander Brielmair, Head of eBusiness, BayWa AG

Throughout the entire project, we could always count on the dotSource team and its expertise. Together, we were able to overcome all challenges, which has also had a lasting effect on our further cooperation. That is why we are happy to put our digital projects in the hands of dotSource in the future.

Robert Schwärzle, CEO, Dildoking

With dotSource, we have successfully taken the first important step away from traditional analogue sales to digital marketing for a completely new customer group. We were particularly convinced by the fact that we were not presented with a ready-made concept, but rather with options. This allowed us to work together to find the best way forward for MTM. We feel that we are now ideally prepared for future growth.

Prof. Dr. Peter Kuhlang, CEO MTM ASSOCIATION e. V./Deutsche MTM-Gesellschaft mbH

dotSource has helped us to reach another milestone – with modern e-commerce solutions that suit us and our customers. The excellent consulting and close exchange during the entire project have once again led us to success by providing us with extensive knowledge in a targeted manner. Thanks to the fast, reliable and trustful cooperation with dotSource, we know that all our online shops are in good hands.

Katharina Maier, Head of E-Commerce, BRUNO BADER GmbH

The cooperation at eye level and the constant willingness to get acquainted with completely new systems impressed us about dotSource. With the interdisciplinary team consisting of strategy, digital marketing, software development and user experience design experts, we were able to benefit from consulting and implementation from one source.

Adrian Thomas, Head of E-Business - PERI GmbH

This is the best partnership! If all our partners were like that, my life would be so much easier.

Marie Stahl, Traffic Manager, Würth MODYF GmbH & Co. KG

At bofrost*, we not only place the highest demands on the quality of our products, but also want to contribute to an outstanding customer experience with our range of content, nutrition counselling and customer service. The successful relaunch of the online shop and its corresponding sales channels perfectly reflects this aspiration.

Matthias van der Donk, Head of Corporate Marketing, Communication, Strategy, bofrost*

Thanks to dotSource, we were not only able to restore the visibility of our e-commerce platform after the relaunch, but even to increase it significantly. We now feel very well positioned in terms of web analytics and will continue to develop our range of products and scale our business model together with our long-standing digitisation partner dotSource.

John Gahlert, Head of E-Commerce, Netto Digital – NeS GmbH

Everything You Need: Benefit from These SEO Services

SEO is an ongoing journey that thrives on continuous optimisation and adaptation. With the right guidance, you can keep your business visible, relevant and ready for change. We are here to help you turn SEO into measurable success.

 

1. Before You Start: Clear Direction Through Strategy and Analysis

  • Get a strategy that fits your goals and budget. We analyse how your target audience searches, where your competition stands and which technical barriers hold you back. We provide you with a clear roadmap for lasting visibility.

2. While You Grow: Powerful On- and Off-Page Optimisation

  • Strengthen what already works and fix what doesn't – from website structure, metadata and high-quality content to authority-building backlinks. Every step shapes how users and search engines understand your website.

 

3. Keep Progressing with Ongoing SEO

See what's working and keep improving what isn't. Regular reporting ensures transparency of progress while ongoing optimisation guarantees that your visibility never stagnates. Want to stay independent? Learn how to manage your SEO in practical training courses designed for your team.

Schedule Your Free SEO Consulting Session

Your Contact for Further Questions

Sabrina Pfeifer

Sabrina Pfeifer

Account Executive

Digital Business

+49 3641 797 9025

s.pfeifer@dotSource.de

You Will Hear from Us Soon

  • Our experts will take your enquiry and get back to you within one working day.

Stay Visible in AI-Powered Searches

AI chatbots and search assistants are changing the way people discover products, services and brands.

The key question now is: Does your business appear in AI-generated answers?

Generative AI optimisation (GAIO) and answer engine optimisation (AEO) can help ensure that your brand appears in relevant answers. These approaches make your content easier for AI tools to find, understand and display.

What strengthens your visibility in AI search:

  • Strong organic rankings in Google and Bing
  • A clean, machine-readable website structure
  • Consistent, positive brand mentions across the Internet
  • Relevant content that aligns with what your target audience is looking for

When these signals come together, AI tools can recognise your expertise and feature your brand more often.

Upgrade your SEO strategy with AI search optimisation to maintain your visibility.

Expand your SEO strategy

Companies Succeeding with Our Professional SEO Services

dotSource Client Schneider Schreibgeräte Logo
dotSource Client Europa Möbel-Verbund Success Story Logo
Stadtwerke Logo
Client Logo Seilerei Voigt Coloured
Heidelberger Druckmaschinen AG
Würth logo
MTM Logo
Lerros Logo
Netto Logo

On- and Off-Page Optimisation: How Relevance Turns into Visibility

Strong visibility starts with understanding what makes your content relevant – on your website and beyond it.

Search engines reward clarity and trustworthy signals. Ultimately, your performance depends on two aspects: what happens on your website and what strengthens it externally.

 

 

On-Page: Make Your Content Easier to Understand

On-page optimisation covers everything users and search engines experience directly on your website.

A clear structure, meaningful content and a clean technical set-up help search engines understand your pages and match them to the right search intent.

As a result, your content becomes easier to find and more helpful to your target audience.

Off-Page: Build Trust Beyond Your Website

Off-page optimisation focuses on external signals that show search engines your content is worth recommending.

High-quality backlinks from credible sources remain one of the strongest indicators of trust and authority.

The stronger these signals, the more credibility your website gains and the better your chances of ranking.

FAQ – Frequently Asked Questions About SEO

01

How has AI changed SEO?

AI-powered search features, for example Google AI Overviews and answer engines, now play a major role when it comes to visibility. To stay visible, your content needs a clear structure, strong expertise signals and relevance that AI models can interpret. Modern SEO therefore combines traditional on- and off-page efforts with GAIO and AEO.

02

How long does it take for SEO to show measurable results?

Most companies see the first measurable improvements within three to six months. The timeline depends on your technical set-up, competition and content maturity. With a clear strategy and ongoing optimisation, visibility grows steadily and becomes more predictable.

03

What do you need to bring to the table to make your SEO project a success?

A shared understanding of goals, responsibilities and content processes is key. You provide insights into your market and priorities; we handle analysis, strategy, optimisation and tracking. Together we build an SEO approach that fits your resources and drives meaningful results.

04

Can SEO reduce your long-term advertising costs?

Yes. As organic visibility grows, your reliance on paid search decreases. High-quality content, strong authority signals and a solid technical baseline generate traffic without continuous advertising spend. Organic and paid channels often reinforce each other, improving overall performance.