Drive More Conversions with dotSource
Since 2006, we have been implementing innovative e-commerce solutions across a wide range of industries. Our team combines certified expertise with leading technologies such as Google Analytics and Piwik PRO.
Our strategic approach ensures that every project is precisely aligned with your requirements and tailored to your business objectives.
dotSource takes care of the entire project – from concept creation and implementation to ongoing development. Thanks to short release cycles and regular feedback loops, you remain actively involved at all times.
If required, dotSource develops tailored solutions that span multiple disciplines – from content management and e-commerce to customer relationship management. Our experienced team is well equipped to handle several projects at once.
Boost Your Conversion Rates with dotSource's Expertise
Optimise your digital marketing strategy by leveraging our services as a CRO agency. Our approach is divided into three stages:
Before the Project: Analysis and Strategy
- Assessing the existing customer journey
- Identifying optimisation opportunities across performance, usability and checkout efficiency
- Evaluating the use of cutting-edge analytics tools such as Google Analytics, Google Tag Manager and Piwik PRO
During the Project: Implementation and Optimisation
- Implementing, configuring and managing the required analytics tools
- Creating a seamless and intuitive customer journey
- Optimising the path to purchase by simplifying the checkout process and highlighting key benefits
After the Project: Guidance and Support
- Facilitating the establishment of new workflows and effective change management
- Empowering your teams through hands-on digital marketing training
- Enhancing your online presence by drawing on our experience as a web design agency (if required)
- Automating your processes with the help of AI (if required)
Unlock More Revenue with our Professional CRO Process
A strong personal connection is key to successful project implementation. Together we determine what truly matters to you and create a solid foundation for effective collaboration.
Using modern analytics tools, our team helps you uncover actionable insights and identify valuable opportunities for customer journey optimisation. This process is based on key performance indicators (KPIs) such as bounce rates, user behaviour and checkout completion rates.
Building on the insights gained, our experts work with you to formulate targeted hypotheses. Together we create detailed action plans to enhance user experience and drive higher conversion rates.
Our experts help you select the test methods that deliver the greatest impact – from A/B testing and user research to multivariate testing. With our many years of experience, we ensure that every test method is perfectly aligned with your goals.
Our experts run the selected tests on your website and analyse the findings thoroughly. Together we define the next steps and put the most effective measures into practice.
CRO Consulting Session
Your Contact for Further Questions
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- Our experts will take your enquiry and get back to you within one working day.
Companies Achieving Higher Conversion Rates with dotSource
We Work with Proven Tools to Monitor Your Conversion Rates
Common Pitfalls That Hurt Your Conversion Rates
1. Unclear Value Proposition
- A lack of clarity around what sets you apart creates uncertainty among your target audience and leads to higher bounce rates. Our team helps you showcase your unique selling point effectively. Make sure that potential customers immediately understand why they should buy from you.
2. Cluttered Website Structure
- If your website is not easy to navigate, users quickly lose patience – and conversions drop. Our experts make sure that your target audience can find key information in just a few clicks.
3. Complicated Checkout Process
- A complex path to purchase discourages users and results in fewer completed orders. Our team supports you in creating a seamless and intuitive checkout experience.
4. Non-Transparent Pricing
- Hidden fees and unclear pricing structures confuse and frustrate potential customers. Build trust with your target audience through transparency and straightforward information – our experts are here to help you every step of the way.
5. Lack of Compelling Offers
- Without strong incentives such as discounts and special deals, customer interest declines. Our experts help you craft appealing promotions that drive more sales.
As part of our CRO consulting services, we also identify other potential obstacles and develop effective measures to enhance user experience.
CRO: Measure Your Growth with the Right KPIs
While conversion rates are crucial, there are several other KPIs that provide deeper insights into your website's performance, including the following:
- Bounce Rate: How many users leave your website without taking any action?
- Engagement Rate: How often do users interact with your content? How far do they scroll? How much time do they spend on your website?
- Customer Lifetime Value: How valuable are optimised customer relationships over the long term?
With dotSource as your CRO agency, you can stay on top of these KPIs at all times.
FAQ – Frequently Asked Questions About CRO
Why is CRO important?
CRO helps you generate more revenue from traffic on your website. It enhances sales performance, strengthens customer loyalty and reduces shopping cart abandonment. Data-driven insights allow you to uncover weaknesses like slow load times and unclear navigation. Overall, CRO boosts profitability, lowers customer acquisition costs and delivers a lasting improvement in user experience.
How quickly does CRO take effect?
Initial results are often visible within a few weeks. Long-term optimisation can take several months, depending on the scope of changes and your website's traffic volume.
What is a good conversion rate?
A good conversion rate varies by industry, typically ranging between 2 and 5 per cent. Anything above 5 per cent is considered excellent. Your goals and your competitive environment determine what success really looks like.
