A/B Testing – Facts & Figures
more checkouts were recorded by Geschenkidee.ch after changing the position of the checkout button thanks to A/B testing.
of users should be assigned to each version when carrying out A/B tests with existing customers.
of companies that employed A/B testing in 2020 used Google Optimize as their tool of choice.
A/B Testing: Topic Overview
Testing as the Key to an Improved Conversion Rate
Thanks to regular testing, strategies are optimised. This creates added value, inspires users and builds customer loyalty.
A/B Testing Providers in Comparison
Our experts have compared the leading A/B testing providers to find the best tool for each company.
Seven Tips for successful A/B Testing
Testing requires patience and experience. These seven tips help avoid mistakes when carrying out A/B tests.
Become an Expert Yourself! This White Paper Provides Answers to the Following Questions:
- What is A/B testing?
- What are the benefits of A/B testing?
- How can you get optimal test results?
- Who offers A/B testing and which tool is suitable for which company?
- What other A/B testing models are there?
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