What Is HubSpot Marketing Hub?
HubSpot Marketing Hub is an all-in-one marketing platform that covers all facets of inbound marketing and supports you in effectively implementing your marketing strategies.
The solution enables you to automate marketing processes, improve lead generation and strengthen customer loyalty through personalised marketing campaigns.
By integrating HubSpot Marketing Hub with other modules such as Sales Hub, Service Hub and Content Hub, it provides a 360-degree view of customer interactions, ensuring a seamless customer experience across all touchpoints.
HubSpot Marketing Hub is suitable for companies from a wide range of industries – whether B2B or B2C.
Benefits of HubSpot Marketing Hub at a Glance
Save time and resources by creating campaigns with automation and artificial intelligence (AI) capabilities. Use HubSpot's AI text generator, for example, to draft e-mails, social media posts, blog articles and landing pages in a matter of minutes.
Benefit from native integrations with leading customer relationship management (CRM) systems such as Salesforce and Microsoft Dynamics. HubSpot Marketplace provides access to more than 1,500 connectors for analytics, social media, productivity and communication tools.
HubSpot's intuitive user interface and standard templates allow you to easily modify designs and processes. A drag-and-drop editor and flexible branding options offer plenty of room for customisation and new work routines.
HubSpot comes with GDPR-compliant settings, e.g. for cookie banners, contact consent and data deletion. Furthermore, the solution offers the option of hosting your data in Germany or Europe via Amazon Web Services (AWS).
With HubSpot Marketing Hub, you get free access to core features across Sales Hub, Service Hub, Content Hub and Operations Hub. This allows you to build seamless cross-team workflows, manage opportunities and handle tickets efficiently.
Depending on the selected edition, HubSpot offers a variety of AI-powered features, including generative text tools, predictive analytics, the ChatSpot assistant and intelligent forecasting and scoring models. Ongoing innovation in AI remains a key focus for HubSpot.
One of HubSpot's key strengths is its large and active user community, complemented by excellent customer support. This combination contributes to continuous platform improvement and enables you to draw on a wide range of valuable resources.
Features of HubSpot Marketing Hub at a Glance
- E-Mail Marketing: Set up personalised e-mail campaigns that are tailored to the behaviour and preferences of your target audience.
- Lead Management: Efficiently capture and manage leads with built-in lead segmentation and scoring tools.
- Landing Pages: Use the drag-and-drop editor to effortlessly create engaging landing pages that generate conversions.
- Social Media Management: Create a posting schedule, publish your content and monitor your social media activities directly via HubSpot Marketing Hub.
- SEO and Content Strategy: Optimise your content using built-in search engine optimisation (SEO) tools and gain insights into your content strategy.
- Marketing Automation: Automate recurring tasks and marketing campaigns to work more efficiently and create personalised customer experiences.
- Analytics and Reporting: Get in-depth insights into the performance of your marketing activities through powerful analytics and reporting tools.
- Process Automation: Quickly build cross-object workflows to create, tailor and assign data sets, send e-mails and distribute tasks.
Our HubSpot Marketing Hub Services
As a certified HubSpot agency, we support you in all matters – before, during and after the implementation of HubSpot Marketing Hub. Besides our extensive expertise in marketing automation, we provide services in fields such as CRM, content management and user experience design.
Before the Implementation
- Identifying all necessary requirements
- Assessing your existing processes and optimising them
- Analysing your system landscape and determining which interfaces are required
- Developing a strategy that fits your marketing and business goals
During the Implementation
- Implementation and configuration of HubSpot Marketing Hub
- Integration of HubSpot Marketing Hub into your existing system landscape
- Correct connection of all required data sources to HubSpot Marketing Hub
- Continuous communication throughout the entire project
After the Implementation
- Onboarding and support in collaboration with HubSpot
- Further development of HubSpot Marketing Hub
- Training of your employees in using HubSpot Marketing Hub so that they can leverage its full potential
- Support for your marketing team in planning and implementing marketing campaigns
FAQ – Frequently Asked Questions About HubSpot Marketing Hub
Who is HubSpot Marketing Hub suitable for?
HubSpot Marketing Hub is ideal for growing and up-and-coming companies that value intuitive and convenient usability. The free entry-level tools and the option of paying for upgrades to the system make HubSpot Marketing Hub a flexible solution that can keep pace with your company's growth.
Does HubSpot Marketing Hub comply with the GDPR?
HubSpot Marketing Hub offers numerous features and settings to help companies ensure that their marketing activities comply with the GDPR, including cookie management and data deletion requests.
Can HubSpot Marketing Hub be integrated with other CRM systems?
HubSpot Marketing Hub provides native integrations with leading CRM systems, including Salesforce CRM, and also supports a wide range of customisations and third-party integrations.
How much does HubSpot Marketing Hub cost?
The price for a HubSpot account depends on the number of licences and also varies based on the amount and type of contacts in your database. As a certified HubSpot agency, we help you determine which edition is the right fit for your business requirements.
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