What Is SAP CX?
SAP CX (formerly SAP C/4HANA) stands for SAP Customer Experience. The suite combines various cloud-based software solutions designed to provide customers with outstanding digital experiences. Streamline your sales processes, enhance your customer service and strengthen customer relationships.
SAP CX is built around six core solutions: Commerce Cloud, Sales Cloud, Service Cloud, Marketing Cloud, Emarsys and Customer Data Cloud. With these components, SAP CX connects the worlds of e-commerce, marketing, sales and service.
SAP CX Consulting Session
SAP CX at a Glance: The Key Components of the Customer Experience Suite
Customers want personalised content and experiences when interacting with a brand – without sacrificing their privacy. This is where SAP CX comes in: The suite consists of specialised solutions for e-commerce, marketing, sales and service. It enables real-time customer interactions while helping you build lasting relationships founded on trust.
SAP CX provides you with a unified, 360-degree view of user behaviour. It also simplifies complex integrations by connecting on-premises and cloud environments – and even cloud to cloud – with over 150 pre-built connectors ready to use out of the box.
SAP Commerce Cloud
Achieve sophisticated omnichannel commerce with SAP's cloud-native e-commerce solution. Its API-based architecture and numerous built-in features support B2B, B2C, D2C and B2B2C business models. SAP Commerce Cloud unites personalisation, marketplace integration, product information management, configure, price, quote (CPQ) software and more, giving you full visibility into your e-commerce workflows, target audience and data. Deliver seamless, memorable shopping experiences that truly stand out.
SAP Customer Data Cloud
Collect and manage customer data across all channels. SAP Customer Data Cloud brings together information from different sources in one centralised hub, enabling you to build rich, insightful customer profiles that power personalised experiences. Moreover, the powerful tool puts privacy back in customers' hands, letting them manage consent and preferences with ease. It meets international standards and complies with the GDPR.
SAP Service Cloud
Optimise your service operations and boost transparency with SAP Service Cloud. The solution offers a wide range of service and support features, giving your teams the information they need to provide fast, effective assistance. With AI-powered self-service, intelligent case management and more, SAP Service Cloud forms the perfect foundation for excellent service experiences across all channels, helping you resolve issues in next to no time.
SAP Sales Cloud
SAP Sales Cloud combines a wide range of customer relationship management (CRM), sales and marketing functionalities. The powerful solution helps you capture and consolidate all relevant sales data and seamlessly integrate it into your marketing processes, improving collaboration between back-end and delivery teams. From intuitive data visualisation and workflow automation to opportunity management – SAP Sales Cloud empowers your teams to work smarter. Intelligent features ensure that every customer interaction is relevant, consistent and impactful.
SAP Marketing Cloud / Emarsys
Tailor your marketing activities to the needs of your customers. With SAP Marketing Cloud / Emarsys, you can intelligently automate and personalise marketing processes based on real-time data. Features such as audience segmentation, AI integration and analytics tools allow you to deliver relevant information on the right channels at the right time, boosting your conversion rates. Gain a 360-degree view of your target audience and turn data into meaningful insights.
SAP CX: Benefits of SAP Solutions
Stay Ahead of the Curve
Identify and leverage emerging trends to move your business forward. SAP solutions help you understand what your customers expect – and put them at the heart of every decision. This way, you bring together profitability and outstanding customer experiences.
Build a Unified Customer Experience Suite
With SAP CX, you can connect e-commerce, marketing, sales, business intelligence (BI) and CRM functionalities to set up a one-stop shop. This allows your customers to benefit from a modern customer experience, making it possible to complete every step in a seamless environment. All of this is powered by an open digital ecosystem with a microservice-based architecture.
Bring Everything Together in One Solution
Bundle your SAP solutions into a comprehensive suite to simplify your processes. A unified digital platform makes it easier to collect, analyse and consolidate all relevant data. With SAP, you can expand your suite as required and integrate processes across all existing applications.
Deliver Consistent Experiences Across Your Target Audience's Preferred Channels
Embrace the power of omnichannel commerce. SAP helps you build lasting relationships by providing the right content on the right channels at the right time. This increases customer lifetime value and drives long-term growth.
Harness Intelligent Technologies
SAP CX supports you in automating everyday business processes and optimising interactions with stakeholders. By leveraging powerful analytics tools, you can uncover meaningful patterns in user behaviour to predict future trends and make informed decisions.
Create Uniqueness at Every Touchpoint
Use hyper-personalisation to elevate your brand and deliver personalised end-to-end experiences for your customers. This makes your brand stand out at every touchpoint – for all the right reasons.
How Can SAP CX Help You Boost Your Revenue?
A modern customer experience gives you a significant edge over the competition, helping you connect with your target audience through personalised, data-driven engagement. Customer experience refers to every interaction customers and prospects have with your business.
Exceptional service experiences are a powerful way to foster long-term loyalty and turn customers into brand advocates. Loyal customers not only accept higher prices – they also spread the word about their positive experiences. By focusing on customer experience, you can maximise your revenue, deepen relationships with your target audience and enhance brand awareness.
SAP CX offers a powerful suite of applications, giving you the perfect foundation for putting customer experience at the heart of your strategy. Run targeted marketing campaigns, streamline your sales management with SAP Service Cloud and deliver personalised customer journeys across all touchpoints.
SAP CX: Deliver the Experiences Your Target Audience Expects
Today's customers expect experiences that are tailored to their needs. The key to meeting these expectations is personalisation. With the right approach, you can strengthen customer loyalty and build long-term trust. SAP solutions provide the technological foundation for delivering hyper-personalised experiences. As part of a free consulting session, we work with you to develop an effective personalisation strategy and identify the ideal tools for your business.
SAP CX: Why dotSource Is the Right SAP Partner for You
Benefit from our extensive expertise: Our team of more than 50 certified SAP specialists brings many years of project experience to the table. Trusted by leading names such as hessnatur, BayWa and hagebau, we know what it takes to make SAP projects succeed.
Deliver the experiences your customers deserve and ensure lasting success. As a long-standing SAP partner, we support you every step of the way – from requirements elicitation and implementation to continuous optimisation of your SAP solutions.
Set Your Project Up for Success with dotSource
Before the Implementation
- Targeted consulting and strategy development based on your company's specific needs
- Planning of the transition from on-premises software to the cloud
- Selection of the most suitable solution from the SAP CX portfolio
- Creation of a project roadmap for implementing and enhancing the selected SAP CX application
During the Implementation
- Comprehensive configuration and implementation of the selected SAP solution
- Professional project management and assistance throughout the entire project
- Integration into your existing system landscape via iPaaS
- Migration of data and workflows to your new SAP solution
After the Implementation
- Maintenance, support and further development of your SAP solution
- Training of your employees in using SAP
- Drafting of an effective digital marketing strategy and optimisation of your user experience design (if required)
- Analysis of key performance indicators and performance measurement as part of our BI consulting (if required)
How Can You Empower Your Employees to Unlock the Full Potential of SAP CX?
SAP is all about delivering outstanding customer experiences – and supporting your employees through intuitive, easy-to-use software.
To ensure that your teams can hit the ground running with your new SAP solution, we provide employee training after successful project completion – if required.
In various interactive workshops and training courses, your teams learn how to make the most of SAP CX – from features to real-world applications. We adopt a hands-on, tailored approach that fits your company's specific needs.
How Can You Integrate SAP CX into Your Existing System Landscape?
There are multiple ways to integrate SAP solutions into your existing system landscape. With advanced API management, you can easily connect SAP CX software and third-party tools. Furthermore, SAP Integration Suite ensures seamless data exchange between on-premises and cloud environments.
Together these integrations create a connected ecosystem that keeps your systems operating in sync – securely and efficiently. This forms the foundation for personalised service, relevant content and outstanding customer experiences.
Tailored SAP CX Solutions Built for Your Business
FAQ – Frequently Asked Questions About SAP CX
What are the benefits of SAP CX?
SAP CX helps you deliver outstanding customer experiences that drive loyalty and growth. From personalised content and targeted marketing campaigns to consistent interactions across all channels – everything is designed around your customers. You can streamline sales and service processes, strengthen cross-team collaboration and make smarter business decisions based on real-time data.
How does SAP CX ensure data protection?
SAP CX offers a comprehensive set of security features designed to protect your business and customer data. You can encrypt data transfers, enable two-factor authentication and define user-specific roles and permissions to manage access securely. SAP CX complies with the GDPR and other international data protection standards.
Who is SAP CX suitable for?
SAP CX is ideal for companies that want to put their customers at the centre of everything they do. Deliver personalised interactions, strengthen customer relationships and optimise business processes with real-time insights. Industry leaders across retail, finance, manufacturing, telecommunications and beyond leverage SAP CX to drive their success.
Is SAP CX scalable?
Absolutely. Built on a modern cloud infrastructure, SAP CX offers excellent scalability. You can tailor the suite to your company's growth and specific needs – without costly hardware investments. SAP CX automatically scales server capacity and manages data traffic, ensuring stable performance and availability at all times – even during peaks in demand.
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