What Is Brand Experience?
Brand experience describes the entirety of experiences that customers have with a brand. This includes the perception and evaluation of products, services, communication and interactions with the brand.
Through a consistent brand presence across all channels, you ensure a positive overall perception of your company – before, during and after the purchase of products and services.
This includes your presence in social networks, on your website and the direct dialogue between your employees and your target audience.
With relevant, emotional and authentic content, you can create an effective brand experience and strengthen your target audience's trust in your brand.
Why Is a Positive Brand Experience Important?
In the digital age, people’s experiences with brands are shared quickly. A positive brand experience is therefore essential to your success. It helps:
- your brand stand out from the competition
- strengthen your brand image and brand value
- build brand recognition and stay in the minds of your target audience
- improve new customer acquisition
- increase loyalty to your brand
- encourage referrals and receive positive reviews on social networks
Methods to Optimise Your Brand Experience
Comprehensive Target Audience Analysis
An in-depth analysis can ensure that your products and content properly address your target audience. You can gain insights into the needs, expectations and values of your target audience. Use this knowledge to create experiences that are perfectly tailored to your company and your customers.
Customer-Oriented Brand Marketing
With targeted brand marketing, you can build brand awareness, strengthen your brand image and boost customer loyalty. By entering into dialogue with your customers on social media, for example, you can respond directly to questions and requests. This also gives you more information about their preferences, which helps you create relevant, appealing content.
Omnichannel Strategy – Across All Channels
Brand experience refers to all touchpoints between your target audience and your company. Whether on social media, in the online shop or in brick-and-mortar stores – your customers should feel comfortable at every touchpoint and have a positive experience with your brand. For this reason, you should make sure to optimise your brand experience across all channels.
Personalised Content
By targeting users with personalised offers and content, you can focus on them and boost their loyalty to your brand. Strike a balance between personalisation and process automation to work efficiently and keep your customers engaged. This allows you to create a personalised brand experience that meets the specific needs of your target audience.
Effectively Automate Brand Experience Processes with AI
Thanks to artificial intelligence (AI), processes can be automated to work even more efficiently when creating a positive brand experience. Smart AI tools can use text commands to create images and illustrations independently, for example.
Do you already have a graphic, but it does not quite match the content and design of your website? AI software also supports you in editing existing files, for example beauty retouching or removing and adding elements.
AI speeds up the brainstorming process and generates material for your storyboards, advertising campaigns and more. Not only does this save you time, but it also reduces the workload of your employees and lowers costs for stock material.
As part of a consulting session with our experts, we evaluate the opportunities that AI offers when it comes to creating a positive brand experience. We also train your team in using the necessary tools.
Improve Your Brand Experience with Animated Content – Learn More About Motion Design
Bring static designs to life with dynamic elements and make your content more appealing and memorable for your target audience. Motion design combines all design disciplines and can therefore include illustrations, photographs, 3D models, typography, audio and audiovisual elements.
Create unique brand experiences with moving content such as banners on your website and animated posts on social media to present your brand even better to the outside world.
Benefit from our expertise as a full-service agency with experience gained from various industries and working with different systems. Together we find out how you can optimise the brand experience on your website, in your app and your online shop with the help of motion design elements, allowing you to strengthen your brand value.
Whether scroll animations, moving logos, infographics, icons or other effects – with our support, you can optimise your app so that it suits you and your target audience.
Motion Design: Benefits at a Glance
Increase Time Spent Browsing
Encourage your customers to spend more time on your website or in your app. Dynamic, engaging content entertains your target audience, arouses interest and can retain the attention of users for longer than text and images alone.
Strengthen Competitiveness
Use motion design to set yourself apart from the competition. Tell stories with animated content that evoke emotions in your target audience, create unique experiences and increase loyalty to your brand.
Boost Customer Satisfaction
Increase the satisfaction of your target audience by making your digital content even more engaging. For example, you can use animated elements to highlight important details, send visual feedback on current user behaviour and deliver snackable content instead of flooding users with information. This ensures better navigation and comprehensibility.
Optimise Conversion Rates
Draw your customers' attention to specific content to positively influence critical decisions and increase conversion rates. Display elements with relevant content in the right place at the right time and show your target audience exactly what they need.
Use Cases: How to Optimise Your Brand Experience
Brand and Sub-Brand Launches
You want to launch your new brand with impact and instantly captivate your target audience with an exceptional brand experience. By embracing a digital-first approach from the beginning, you lay the foundation for a strong online presence and stand out in an increasingly competitive market.
With our extensive experience as a digital agency, we provide the support you need for a successful brand launch – from communication strategy and brand design to powerful brand marketing activities. When launching sub-brands, we also take your existing brand landscape into account.
Corporate Start-Up
Your company wants to found a start-up to develop and implement new innovative ideas in a separate environment. When building and shaping your brand experience, the focus is on rapid execution to ensure a swift launch and visibility from an early stage.
Together with our team of experts, you can keep your corporate start-up on track for digital success, allowing you to focus fully on bringing your innovative business idea to life.
Brand Relaunch
You want to modernise your brand presence and stay aligned with evolving customer expectations to ensure long-term success. You even consider rebuilding your brand image from scratch.
With a modern design and a forward-thinking brand strategy, you are in a position to create a refreshed brand identity. As your full-service partner, we are here to support you every step of the way. Whether a subtle refresh or a complete overhaul of your brand presence: Together we make your brand relaunch a success – with a clear focus on the needs of your loyal, long-standing customers.
Brand Experience: An Overview of Successful Projects
Create a Positive Brand Experience with Our Services
Before the Project
- Comprehensive analysis of your target audience and the customer journey
- In-depth competitive analysis
- Development of your brand vision, brand personality and brand values
- Analysis and evaluation of the existing corporate design and corporate communication with regard to your (new) business goals
- Evaluation of tailored online and offline marketing measures for rapid success
- Creation of a digital brand strategy
During the Project
- Establishment of a measurable communication strategy
- Brand design creation, including logos, key visuals and motion design elements, and the set-up of a comprehensive design system (if required)
- Web design development for your content management system, online shop and more – and mobile app development and design
- Design of digital media and print media, for example using PIM & MDM for Print
- Web tracking integration to analyse user behaviour
- Implementation of digital marketing measures, including web analytics, content marketing, professional search engine optimisation and social media marketing
After the project
- Ongoing campaign management and optimisation to ensure long-term success
- Training your employees to continue and further develop brand marketing measures
- Further support in areas such as product information management (PIM), cloud solutions and more (if required)
- Agile coaching to establish agile methods that optimise your business processes
Why dotSource Is Your Brand Experience Agency
Whether corporate start-up, brand launch, relaunch, rebranding, merger or optimisation – together we create a digital brand experience that inspires your target audience and remains in their memory.
To achieve this, our teams from the fields of digital marketing, digital consulting and user experience design work closely together.
You can benefit from the extensive knowledge of our experts who specialise in digital trends and the digital marketing of products and services. Arrange a consulting session now and assess the potential of your brand experience.
Other Agency Services
A Selection of Our References in the Field of Brand Experience
FAQ – Frequently Asked Questions About Brand Experience
Why is a positive brand experience important?
With a positive brand experience, you strengthen your competitiveness, effectively convey your brand message and increase customer loyalty. A consistent brand presence ensures that new customers quickly recognise your brand across all channels. In addition, positive experiences with your brand increase the likelihood that your target audience recommends your products and services to others.
How can motion design improve your brand experience?
Animated elements help users navigate across your channels, direct their attention to specific content and generate emotions. As a result, your target audience has unique experiences when interacting with your digital content and stays longer on your website, your social media channel or in your app.
When does it make sense to work with a brand experience agency?
Whether brand launch, relaunch or corporate start-up – creating a positive brand experience is crucial to gaining the trust of your target audience from the outset and convincing them to remain loyal to your brand. By working with a professional brand experience agency, you can ensure the development of a fresh brand image and the establishment of a future-proof brand strategy.
Do you want to learn more? I'm looking forward to hearing from you!
