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EEX InsightCommodity

With a high-quality brand experience design and a flexibly scalable Magento Open Source platform, InsightCommodity enters the energy trading market.

InsightCommodity Success Story

Find out in our success story how dotSource created an innovative Magento Open Source platform and a fresh brand design for InsightCommodity.

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About InsightCommodity

InsightCommodity is a marketplace operated by European Energy Exchange AG (EEX), which is headquartered in Leipzig. EEX develops, operates and connects secure, liquid and transparent markets for energy and commodity products and is part of Deutsche Börse Group.

The »InsightCommodity« platform, in turn, is an EEX service launched in 2020. This service gives users the opportunity to obtain a comprehensive overview of the energy and commodity markets of EEX Group by means of analytical solutions, processed raw data and the latest market news.

CLIENT

InsightCommodity (European Energy Exchange AG, Leipzig)

INDUSTRYEnergy
PROJECT

E-Commerce Platform, Brand Experience Design

PROJECT PERIOD

June 2019 – January 2020

TECHNOLOGYMagento Open Source, UXPin

Perfect Brand Launch with a High-Performance E-Commerce System and a Modern Brand Experience Design

Initial Situation & Objectives

InsightCommodity sees itself as an online marketplace for analytical solutions, processed raw data and the latest market news. The company also provides consulting services.

In order to make these services accessible to customers, InsightCommodity wanted advice on the selection of an e-commerce system.

The next step was to implement the e-commerce software according to the client’s requirements. In addition, a corporate design was to be created for the new company in order to enable an appealing brand presence on all channels using a modern brand experience design.

Project Scope & Implementation

With its digital platform, InsightCommodity is a pioneer in its industry. This way, information relevant to the energy exchange is made available in one central place.

Following the recommendations made by the dotSource Consultants, EEX decided to use Magento Open Source as its e-commerce software. After the requirements elicitation, configuration, implementation and testing, the platform went live on schedule a few weeks after the project had started.

Besides an e-commerce development team, the user experience design team also worked for InsightCommodity and created an appealing brand design for the company's brand presence. From the logo to the screen design of the website: the appealing design convinced InsightCommodity right away.

Success & Added Value

By establishing a platform for information services relating to commodity trading, InsightCommodity is driving innovation forward. dotSource successfully supports the company in doing so.

A high-performance, individually configured and at the same time cost-sensitive e-commerce software solution was implemented. Furthermore, a user-friendly brand experience design with fresh colours and a striking visual language was created.

InsightCommodity got off to an ideal start as a new brand and the cooperation will continue.

What Our Clients Say

InsightCommodity is live and the result is truly impressive. The project has now entered the operational phase and we are looking forward to further successful cooperation!

Erik Hanns, Project Manager InsightCommodity, European Energy Exchange AG, Leipzig

Want to learn more? I'm looking forward to hearing from you!

MWG Mitarbeiterfoto 255x255

Marcus Wagner

Account Executive

Digital Business

+49 711 2527 6950

m.wagner@dotSource.de