About Röchling Industrial
The Röchling Group is one of the world's leading manufacturers of technical plastics, which are then further processed by other companies. With around 11,700 employees, the company operates internationally – at 92 locations in 25 countries. The Röchling Group is divided into the Industrial, Automotive and Medical divisions.
To meet the needs of its B2B customers in the best possible manner, Röchling Industrial offers a comprehensive product range of thermoplastic and composite materials. These products are available in customised dimensions and formats with millimetre precision.
Project Successes
B2B Online Shop with Innovative Cut-to-Size Calculator
At Röchling Industrial, no two orders are the same, which is highly unusual for traditional e-commerce – even in B2B. dotSource and Salesforce stood out against the competition with a proof of concept that included a modern and clean web design as well as an innovative cut-to-size calculator. The tool provides a digital impression of customised products via a 3D preview, with the configuration options being highly individual.
Powerful Features for Improved User Experience
The intuitive Röchling online shop based on Salesforce B2B Commerce Cloud perfectly meets the requirements in terms of individual B2B purchasing features. With its state-of-the-art design, it is optimised for desktop PCs, mobile devices and all commonly used browsers. The new homepage was established as a central entry point for shop users, providing a clear overview of relevant links and features – such as the order history.
Integration of a New Search Tool
An improved search function was implemented as part of the subsequent online shop rollouts. After consulting with dotSource, Röchling opted for the search tool Coveo – a cloud-based solution for intelligent search options and product recommendations. This new system provides better search results while ensuring superior performance. The product listing pages, i.e. the pages providing an overview of the product categories, are now also displayed by the intelligent search engine.
Client | Röchling Industrial |
Industry | Plastics Manufacturing |
Technology | |
Focus |
You Too Can Benefit from Modern B2B Commerce with Salesforce
- One of the world's leading e-commerce solutions
- Powerful shop features tailored to B2B requirements
- Individual and convenient ordering options
- Personalised product recommendations for increased sales
- Extremely easy to use (back-end users)
- Optimal usability across various sales channels
- Integration with powerful additional tools for enhanced product discovery
Download the success story now
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