A change happened in the publishing industry a while ago: the number of editions and subscriptions of printed works are decreasing, while digital media are increasing in popularity and importance. Traditional publishing houses have turned into modern media houses and are looking for new mainstays for their business model, in order to make their web offers profitable.
The classic way is to turn on the advertising. However, the benefits are only enough to get out of the red in the fewest cases. Never the less, most online media are still reluctant to lead their readers to the checkout, whether with paid content or a paywall. This often leads back to the fact that in the eyes of »generation online« digital contents should be free or cost less than print articles.
It is overlooked that public opinion has been changing for a long time: online media are used intensely and have lost their image as being less substantial or serious than print media. No one doubts that quality journalism is not bound to paper anymore.
To be profiled as quality digital media, both content and technical factors need to be taken into account. From a contents perspective, it is vital to offer exclusive and high quality content. Primarily, this means offering value added which clearly differentiates the contents from the free contents of the competition.
The technical perspective however, is not to be underestimated in these times of digital change. This is where we come in.
With one of our paywalls, you not only profit from a new source of income, but offer your readers an improved reader experience at the same time because of advertising free articles.
We would be happy to advise you on the many possibilities for profiting as paid-content-providers, and create an individual concept for you according to the focus of your online media and target group.
- We create your website with a responsive design, which means that the website adapts dynamically to different screen sizes
- When creating an operating concept, we'll use the touch gestures typical of mobile devices
- We'll create suitable apps for Android and iOS
- The website created by us can be operated, read, and navigated quickly and flawlessly on all devices and offers your readers a positive user experience
- We'll implement simple and straightforward order and registration pages and integrate all important payment methods for you
We don’t just support you in the implementation of a paywall, but create customer friendly websites with an online shop and adjust your product and services presentation to the relevant target group. The following companies from the media and publishing branch have realised projects successfully with us: