
What Is SAP Sales Cloud?
SAP Sales Cloud is a comprehensive sales solution that supports your employees at every stage of the customer journey – from establishing first contact to closing a deal.
In a modern cloud environment, all sales data is captured, consolidated and made available in real time. Process automations, intuitive dashboards and powerful opportunity management provide full visibility into your sales pipeline and every customer engagement.
Your teams benefit from a wide range of CRM features, no matter which industry you operate in. This enables you to boost sales efficiency and increase customer satisfaction.
As part of a free consulting session, we explain how SAP Sales Cloud and the SAP CX suite can deliver real value for your business.
Benefits of SAP Sales Cloud
Improved Sales Efficiency
- Centralised Data Hub: All CRM activities are consolidated in one place – fully integrated with SAP ERP, SAP S/4HANA and SAP CX.
- Well-Structured Dashboards: Complex information and developments are presented transparently and in real time.
- Easy-to-Use Interface: Your sales staff work faster and more intuitively.
Increased Revenue Potential
- Lead Management: Capture leads, nurture contacts and prioritise them automatically.
- Cross-Selling and Upselling: Identify opportunities early and convert them into additional revenue.
- Efficient Quoting: Create and manage configurations and pricing models with ease.
Future-Proof Platform
- Flexible Extensibility: Easily integrate SAP Sales Cloud with other SAP CX solutions.
- Holistic Approach: Expand your set-up with complementary solutions for e-commerce and service.
- Investment Security: Benefit from the continuous enhancement of SAP Sales Cloud.

SAP Sales Cloud: Key Features at a Glance
Sales Features: More Revenue Through Intelligent Sales Processes
Your sales staff have access to the following features:
- Stronger Customer Loyalty: Manage existing and new customers in one place, identify sales opportunities and boost conversion rates.
- Reliable Sales Forecasts: Make data-driven decisions with real-time analytics and forecasts that reflect your pipeline accurately.
- Targeted Campaign Planning: Plan and manage sales activities efficiently – from price promotions to seasonal campaigns.
- Improved Product Availability: Connect sales with inventory levels to reliably meet customer expectations.
- Faster Quoting: Generate personalised quotes and contracts – along with product configurations – in just a few clicks.
- Automated Pricing and Commission Models: Calculate prices dynamically and reduce your teams' workload with automated commission settlement.
Extensions and Add-Ons
Tailor SAP Sales Cloud to your individual needs:
- Intelligent Sales Add-On: Provides AI-powered sales forecasts, visualises your pipeline and enables opportunity scoring.
- Guided Selling Add-On: Assists your employees throughout the sales process – from lead to opportunity to deal closure.
- Dynamic Visit / Field Sales Extension (Mobile Selling and Route Planning): Supports field service teams and mobile users in planning, conducting and tracking customer visits – intelligently and on the go.
- Integration / Plug-and-Play Packages for System Connectivity: Use pre-configured integration scenarios to connect SAP Sales Cloud with SAP S/4HANA and other SAP CX solutions.
- Extensibility and Customisation Tools: Modify objects, fields, logics and interfaces through an API-first approach, webhooks and side-by-side development via SAP Business Technology Platform.
More About SAP and CRM
Why dotSource Is the Right SAP Agency for You
- Benefit from Many Years of Experience: Since 2006, we have been supporting companies in digitalising their sales and service processes. As a certified SAP partner, we bring extensive expertise in implementing and integrating SAP Sales Cloud as well as the entire SAP CX suite.
- Rely on Proven Expertise: Leading companies such as BayWa, hessnatur, BHS and Messe Düsseldorf trust us with the delivery of their complex SAP CX projects. They benefit from scalable solutions that meet today's requirements – and continue to provide value in the future.
- Receive Comprehensive Guidance: Our interdisciplinary team is here to assist you every step of the way – from strategic planning and implementation to ongoing support. We take a holistic approach to your project, focusing on processes, data and customer experience.
- Ensure Lasting Success: By intelligently combining data, sales and marketing, you can gain significant competitive advantages. We make sure that your system and strategies continue to perform in the future.
How We Help You Implement SAP Sales Cloud
1. Analysis and Sales Strategy
- Assessing your existing sales and CRM processes
- Identifying weaknesses and opportunities throughout the sales funnel
- Developing a roadmap for implementing SAP Sales Cloud
2. Architecture and System Design
- Creating an integration concept for SAP ERP, SAP S/4HANA and SAP CX
- Defining data flows and interfaces to ensure seamless information exchange
- Establishing roles and permissions to manage access securely
3. Technology Selection
- Reviewing your requirements against the capabilities of SAP Sales Cloud and other SAP CX solutions
- Validating extensions and add-ons by conducting proof-of-concept tests
- Evaluating cost-effectiveness and long-term scalability
4. Change Management and Enablement
- Setting up a change management plan to ensure transparency and user adoption
- Training sales staff, admins and executives – remotely or on site
- Supporting your teams throughout the rollout phase
5. Maintenance and Further Development
- Monitoring and optimising your sales processes continuously
- Integrating new features and extensions from the SAP CX suite
- Shaping your CRM roadmap in line with your long-term strategy
SAP CX Consulting Session
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Tailored SAP CX Solutions Built for Your Business
FAQ – Frequently Asked Questions About SAP Sales Cloud
What is SAP CX?
SAP CX is a cloud-based suite that brings together tailored solutions for sales, marketing, e-commerce and customer service. This integrated platform helps you streamline your digital processes, manage customer data in one place and respond more effectively to customer needs.
How much does SAP Sales Cloud cost?
SAP Sales Cloud is offered as a subscription-based solution licenced per user. The total cost depends on the number of licences, any selected add-ons such as (field) service features and the contract term. As part of a free consulting session, we determine which set-up suits your requirements and your existing SAP landscape.
What problems does SAP Sales Cloud help you solve?
- Data Silos in Sales: All customer, quote and sales information is stored in one place, so there is no need to gather data from Excel spreadsheets, e-mails or enterprise resource planning tools.
- Unreliable Forecasts and Lack of Transparency: Projected sales figures, pipeline reporting and performance dashboards provide real-time insights into opportunities, risks and revenue targets.
- Slow Quoting: With built-in configure, price, quote (CPQ) features, you can create complex quotes faster and avoid errors through automated pricing logic.
- Low Sales Efficiency: Automated workflows, reminders and AI-powered recommendations reduce your teams' workload and boost conversion rates.
- Poor Customer Loyalty: A 360-degree customer view helps your sales staff deliver more tailored advice, identify cross-selling and upselling opportunities and build lasting relationships.
- Fragmented System Landscape: Seamless integration with SAP S/4HANA and other SAP CX solutions ensures end-to-end processes – from lead generation to invoicing.