»Content Commerce« Best Practices: What You Can Expect from the Publication
These best practices provide insights into successful B2B and B2C projects, showing how companies intelligently combine editorial content, brand messages and digital sales processes.
You can also find out in our »Content Commerce Best Practices« publication how:
- headless architectures and decoupled systems create the basis for easy scalability and future-proof platform strategies
- modular CMS components accelerate editorial work and enable consistent brand experiences across national borders
- hagebau used SAP Commerce Cloud and Contentful to create a centralised content delivery network that is available across platforms for 350 shareholders and can be individually configured
- Villeroy & Boch uses Magnolia CMS to integrate editorial content into the purchasing process in a targeted manner and strengthen brand presence and user experience
- Angst+Pfister used Adobe Commerce and Magnolia to implement a holistic digital platform that seamlessly connects e-commerce, content management and product information management
- Fissler uses Adobe Experience Cloud to combine recipes, blogs and high-quality products into a consistent content commerce experience
- Ottobock uses Contentful to enable decentralised content management and deliver editorial content specifically to country-specific websites
- hessnatur uses SAP Commerce Cloud and Storyblok to make sustainable brand messages visible digitally and across channelst
Content Commerce – An Overview
Relevant Content, More Conversions
Content provides guidance and wins over users where traditional advertising often reaches its limits. Inspiring storytelling, explanatory use cases and editorial content with real added value strengthen trust, increase average time on site and boost conversion rates.
Integrated Systems, Seamless Delivery
Digital content is most effective when it is delivered at the right time via the appropriate channel. The combination of content management software and commerce systems creates the basis for a targeted, automated and personalised approach throughout the entire purchasing process.
Structured Processes, Consistent Appearance
Efficient workflows are the basis for scalable content commerce. Clear editorial planning, centralised content management and modular templates enable consistent brand messages – even with complex product ranges or international campaigns.
»Content Commerce« Best Practices: The Success Stories in Detail
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