5 Strategies from the 2025 Trend Book for Greater Resilience and Lasting Innovative Spirit
In challenging times, it is innovative measures that allow businesses to endure – and remain successful even after a crisis. By making smart investments in modern strategies, efficient technologies and strong customer relationships, you can secure your resilience in 2025.
Strategy #1: Evaluate New Business Models
An annual growth rate of
is forecast for social commerce between 2024 and 2029.
Specific retail models as a response to changing consumer demands
Societal shifts and innovative solutions are transforming consumer expectations. People are turning to their communities for product recommendations, buying second-hand clothing and opting to rent rather than own items. By expanding your business with new retail models, you can boost your revenue and ensure your long-term competitiveness.
With the right business model, you can:
- retain existing customers.
- unlock new sources of revenue.
- build profitable partnerships.
- offset potential risks.
Strategy #2: Sharpen Your Target Audience Understanding
Understanding data to build stronger customer relationships
The better you understand what your target audience needs, where they search for information and how they prefer to be addressed, the more valuable your offerings become. This principle remains unchanged for businesses.
What is changing, however, are the tools available to analyse your customers' search and purchasing behaviour.
With solutions like a customer data platform and methods such as server-side tracking, you gain insights into:
- who your target audience is.
- what they are interested in.
- how they search.
- how they make purchases.
of customers take it for granted that companies know their individual needs and expectations.
Strategy #3: Expand Your Modern Customer Approaches
Invest in strategies that attract customers – and retain them
Customer communication knows no boundaries. Consumers of all ages navigate across a wide range of channels – both online and offline.
Especially in challenging times, it pays off to strengthen relationships with existing customers through retention marketing.
After all, it:
- is six to seven times more expensive to acuqire a new customer than it is to retain an existing one.
- can boost revenue by up to 95% if a 5% increase in customer retention is achieved.
- is a fact that loyal customers buy more frequently than new ones and give valuable feedback for further brand development.
Additional services such as loyalty programmes and product configurators, along with personal communication through storytelling and video campaigns, create emotional connections with your brand, resulting in customers who stay loyal – even in times of crisis.
Strategy #4: Implement Intelligent Solutions
Untapped potential for product, price, placement and promotion
Intelligent solutions unlock growth potential – for businesses, industries, regions and nations. At the same time, artificial intelligence (AI) intensifies competitive pressure and raises expectations among a wide range of stakeholders.
That is why it is essential to consider early on which solutions put you in a position to meet these demands in the long term.
AI opens up new opportunities to:
- personalise your products to suit customer needs.
- tailor pricing to match customer expectations.
- improve service and relieve the burden on your teams.
- deliver marketing activities with greater precision.
Compelling figures that call for action
of consumers expect personalised content.
of judges in leadership positions expect the use of AI tools to susbtantiallly change the justice system in the long term.
Strategy #5: Rethink Your System Architecture
Investments with positive revenue prospects
Uncertain times call for businesses to be mindful of spending. But that does not mean that you have to abandon planned investments altogether – quite the opposite. The right tools can often lead to long-term cost savings.
By accelerating workflows with targeted tools and minimising security risks through modern solutions, you can improve both efficiency and resilience.
Clarity on what is already in place
Take stock of unused solutions and licences and ensure that your teams use existing tools effectively. This creates additional capacity for essential new investments.
Nearly
of European companies do not fully utilise their investments in enterprise software.
An Overview of All Trend Books
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