The Extended Marketing Mix Encompasses All Tools That Are Designed to Achieve Marketing Goals
How have the seven Ps of marketing changed under the influence of everywhere commerce, corporate influencers and fair pricing? And how can physical experience worlds that shape brands be transferred to the digital realm?
How Does Digitalisation Affect
- physical evidence?
It Is a Fact That
of B2B customers
primarily use digital channels for communication.
Before the pandemic, it was only 38%.
What Method Do You Use to Build Brand Loyalty?
- Sonic branding
- Live stream shopping
- Voice commerce
- The print renaissance
Brand Loyalty Is No Longer a Question of Business Model
With the renaissance of print and audio branding, but also trends such as live stream shopping and voice commerce, companies are turning customers into loyal fans. Successful brands are brands that can be experienced – with all senses and without overwhelming users!
Good to Know:
of people over the age of 14
use audio streaming services.
On Average, Companies Grow By
per year when they rely on data-driven insights.
Successful Companies Take the Fear out of Data and Make It Part of Their Organisational Culture
Before companies can use new technologies and approaches to data analysis, they must lay a crucial foundation: a company-wide data culture. This promotes collaboration across teams and drives knowledge democratisation by eliminating gatekeepers.
Working Together in a Data-Driven Way Is What Leads to the Successful Use of Tools Such As
- data fabric
- natural language processing
- customer and data management platforms
- business intelligence
Let Us Say Goodbye to Sentences Like
- »You can only get really good service in retail stores.«
- »Products are only sent to your home if you buy them online.«
- »Only geeks make contactless payments with their smartphone.«
The E in E-Commerce Is Becoming Redundant
All that used to be true, but not anymore. Customers are channel hoppers. Both the digitalisation of the stationary point of sale (POS) and the transfer of analogue services to online shops are simply expected by customers these days. However, there is more to successful hybrid retail than mobile payment in retail stores or digital shopping assistants online.
By the Way:
of B2B product sales
are generated through personalised services.
Sustainability Has Become a Purchasing Criterion for
of consumers worldwide.
Sustainability Is the Benchmark for Success in Digital Business
More than ever, companies are faced with the challenge of becoming digital climate champions with concrete measures for industry and trade in order to secure both long-term economic benefits and the loyalty of their customers.
There Are Numerous Way to Achieve This. We Take a Look at
- sustainable business models
- green IT
- sustainable UX
- behavioural design
The Closer IT and Business Units Are Connected, the Better Companies Are Able to Respond to
unexpected crises in society as a whole, changing customer expectations or new internal requirements. Besides the provision of a modern IT infrastructure, this requires a mutual understanding of tech and business.
We Demystify Topics Such As
- cloud computing
- security by design
- service meshes
Did You Know That
jobs related to cloud computing
were advertised by German companies in the remote year 2020?