Press Release
Jena/Berlin – BODE has optimised its international sales and service processes using Salesforce Sales Cloud. The tailor-made solution centralises data, increases both transparency and efficiency and lays the groundwork for future digital advancements.
As a leading manufacturer of door systems for rail vehicles, BODE faced the challenge of managing its complex international projects more efficiently. The company's previous sales solution, which had been developed in-house, was no longer able to meet the growing requirements. That is why BODE selected Salesforce Sales Cloud and opted for dotSource as its implementation partner. The goal was to create a central platform that consolidates sales data and allows for seamless integration with SAP. Additionally, this solution was to increase transparency and traceability through customisations and smart opportunity management.
Efficient Implementation and Excellent Support
The introduction of Salesforce Sales Cloud began with a workshop, which dotSource held with stakeholders at BODE to define and prioritise the requirements. The client's clear vision laid the foundation for a targeted implementation. Thanks to agile methods and close coordination, valuable stakeholder input was incorporated directly into the process, significantly accelerating progress. After just three months, the new customer relationship management (CRM) system was up and running. dotSource trained all future users in working with the tool to ensure effective adoption in day-to-day operations.
Customisation and Strategic Expansion
dotSource developed a customer-specific data model in Salesforce, adapted standard objects and added new fields. Clear layouts and visual enhancements ensure intuitive user navigation. The successful migration of data from the legacy system, integration with SAP and object-based automation laid the groundwork for efficient processes. The key performance indicators, reports and filters defined during the initial workshop now turn the CRM system into a powerful strategic tool.
Connecting Processes, Inspiring Customers
With Salesforce Sales Cloud, BODE has created a central platform for strategic planning and streamlined sales processes. By linking key metrics such as order volumes and planned deliveries, the company can make data-driven decisions and optimise its processes. Salesforce Sales Cloud also provides a central overview of customers, projects and door systems, including location and status. This makes it possible to efficiently provide spare parts and maintenance services. Collaboration between the sales and after-sales teams is enhanced as well: Thanks to real-time data, orders are more transparent, customer needs are documented seamlessly and internal processes are simplified. In addition, a centralised database makes international coordination and project management much easier.
»The collaboration with dotSource was consistently positive. Thanks to stringent project management and direct, straightforward communication, requirements were implemented flexibly and issues were resolved quickly. What stood out the most was the rapid implementation, which allowed us to have an efficient and stable system up and running in no time,« Florian Piehl, Director Business Development at BODE, comments on the project.
With the new solution, BODE not only optimises its sales processes, but also strengthens customer relationships in the long term. Initial ideas for follow-up projects, including contract management, field service management and AI-supported features, have already been developed, marking the next step in BODE's digital transformation.
About BODE
Founded in 1968, Bode – Die Tür GmbH, headquartered in Kassel, is one of the leading international suppliers of door systems for rail vehicles. With over 1,600 employees at eight locations worldwide, the company sets standards in quality and functionality with innovative and intelligently networked door systems.
Want to learn more? I'm looking forward to hearing from you!
Contact Form
