About Europa Möbel-Verbund
Europa Möbel-Verbund (EMV) is a leading purchasing and marketing association for home furnishing retailers in Europe. With a purchasing volume of 1.62 billion euros, EMV supports its partners with innovative concepts, digitalisation services and the online platform »Homepoet«. The latter supports customers throughout their journey and guides them to the retail locations of EMV member companies.
The aim of the association is to connect retailers and end customers and offer the industry future-proof digital solutions through AI-supported data management.
Client | Europa Möbel-Verbund GmbH & Co. KG |
Industry | Consumer Goods |
Technology | Figma, Google Tag Manager, Looker Studio, SAP Smart Edit |
Focus | UX-Design, Digital-Marketing |
Europa Möbel-Verbund: The Starting Point
The challenge was to develop a flexible basic design template that could be adapted for all brand websites. This would give the various brands within the network a standardised and modern digital presence . At the same time, existing online presences of the brands were to be visually and functionally revised in order to meet modern requirements regarding user guidance, design and performance.
The aim was also to increase the visibility of the individual brands and direct traffic specifically to the »Homepoet« sales channel. In addition, a comprehensive SEO concept was required to sustainably expand the organic reach and improve the findability of the websites. Europa Möbel-Verbund turned to dotSource to implement these requirements.
Europa Möbel-Verbund engaged dotSource to deliver the following solutions:
- Concept creation of a modern design template for all brand websites
- Creation of a comprehensive SEO concept to increase reach
- Connection of tracking solutions to measure success in the long term
Want to learn more about this project? We are happy to help.
Project Successes
Building on the Old to Create the New
In joint workshops, requirements were precisely defined and existing website components carefully evaluated. Where possible, existing components were utilised – this saved effort and accelerated the design process. Step by step, a modern basis for the visual redesign of the brand pages was created.
A Flexible Template for a Consistent Brand Presence
Based on the developed designs, dotSource created a central template that can be customised to the needs of the various EMV brands. EMV itself is responsible for managing and maintaining the content, while dotSource continues to provide consulting support – for maximum flexibility and a consistent brand presence.
SEO Boost for More Visibility
A customised SEO concept, including detailed keyword research for the individual brands, was developed to increase the reach of the brand pages. Supplemented by tracking solutions and comprehensive dashboards in the SEO tool Looker Studio, this created the basis for keeping a permanent eye on performance and continuously optimising it.
Benefit From Modern UX Design and Comprehensive Digital Marketing Services
- Design of a modern basic template for a contemporary online presence
- Maximum project efficiency thanks to a comprehensive UX audit
- Personalised consultation on SEO and content marketing
- Integration of tracking solutions for data-driven decision making
Online Consultation UX Design
More On UX Design and SEO
More On Our Project Services for Europa Möbel-Verbund
Want to learn more? I'm looking forward to hearing from you!
