- Generate more revenue: AI provides a solid basis for relevant decisions by analysing large amounts of data. Thus, you can react quickly to changes and gain an economic advantage
- Make more informed decisions for a future-oriented business strategy: AI can proactively simulate challenges and issues so that they can be proactively looked after
- Make your employees' work more efficient: By using AI and business intelligence, valuable time can be gained for other tasks
Artificial Intelligence (AI) is the ability of computers and machines to learn from experience and adapt to new information. The goal is to automatically make decisions based on existing data in milliseconds, thereby increasing the relevance and validity of analytics projects.
More and more companies are taking advantage of this potential to develop themselves and strengthen their customer loyalty. Not only in terms of customer expectations, but also in terms of optimising internal business processes, artificial intelligence is playing an increasingly important role.
Starting with automated product tagging via the semi-automated creation of descriptive texts to AI-based online marketing budgets, the possibilities for application are as diverse as the business models of brands, retailers, and manufacturers. Anyone who knows how to use the opportunities of artificial intelligence will gain a clear competitive advantage.