Child safety is a major challenge, especially for expectant and new parents because they have to get used to a wide range of new issues. Britax Römer accommodates its customers in this regard and offers them a straightforward, user-friendly website experience: online, parents can find the right products for their children on an international level and are perfectly guided – from the first product information to making an online purchase – or alternatively supported in finding the nearest specialist dealer. For this type of modern content commerce, the company relies on Salesforce B2C Commerce Cloud and the digital agency dotSource as an experienced Salesforce partner.
Even before working with dotSource, Britax Römer already had an online shop based on Salesforce's B2C commerce solution. The shop and the company website were and are linked to each other in such a way that users can switch between the content and the commerce area with a single click and put the right product in the shopping cart of the manufacturer's online shop. dotSource supports the market leader in the field of child safety in the ongoing operation and further development of its content commerce platform by proactively identifying areas that need to be optimised and working on them together with Britax Römer.
International Content Commerce with Salesforce Commerce Cloud
One of dotSource's central tasks is to supervise international rollouts because the safety of children is not only an issue in Germany but moves people worldwide. As part of the cooperation, the UK launch took place in 2019. Rollouts in France and Poland followed. Ordering products directly from the manufacturer is currently possible in Germany and Austria as well as in the countries mentioned above. In other nations, the convenient user guidance ensures that users can find the nearest retailers quickly or buy online directly from a third-party provider by clicking a button. The pages can be accessed in twelve different languages. Depending on the user's location information, the website automatically decides which language is displayed.
Maintaining and expanding its international range of products is an important concern for Britax Römer. dotSource also relies on its expertise in internationalisation in B2C using Salesforce software.
»What we particularly appreciate about working with dotSource is the holistic approach: not only does the Jena digital agency ensure that our existing platform runs smoothly, but it also competently and adequately supports us in many other areas of digitisation with its wide range of services,« Kevin Kuske, Platform Manager E-Commerce at Britax Römer Kindersicherheit GmbH, remarks.
Increased Visibility and Improved Performance Thanks to Digital Marketing
Users expect the website and online shop to be as easy to use as the products themselves. The performance must be right. Whether it is on desktop or mobile devices: pages have to load within milliseconds, otherwise users bounce.
After a thorough review of the existing shop and the tools used, the dotSource digital experts also supported Britax Römer in this area. Various measures were taken to make the already fast pages even faster, more responsive and more mobile-friendly. In addition, new digital marketing tools improved the tag management and thus increased the conversion rate.
With the decision to design its web presence with Salesforce, Britax Römer has already taken a huge step towards a digital future. dotSource can now accompany Britax Römer on this journey and contribute its extensive B2C and B2B expertise to numerous projects in the future.