Despite an unprecedented year, the digital agency dotSource can look back on twelve months of success: numerous follow-up and new client projects contributed to an eight per cent increase in turnover to around 25 million euros. The dotSource family even grew by more than 40 new colleagues. Together with old and new technology partners as well as many new and existing clients, all 340 employees start the new year with confidence.
2020 is over. It has left behind a new working world with new methods, perspectives and ways of thinking. For many companies, the journey to the »New Normal« proved to be difficult. It quickly became apparent who had already invested in a digital strategy and for whom it was high time. Even dotSource, one of the top 10 digital agencies in Germany, was slowed down at the beginning of last year because many companies put budgets on hold and looked ahead with uncertainty. »None of us had ever experienced a pandemic of this magnitude before or knew last spring how things would progress,« Christian Otto Grötsch, founder and managing director at dotSource, says. »Even we as a digital service provider had to rethink some things and, for example, completely switched to remote business within a few days.«
Learnings Turn Into Benefits
Up until 2020, dotSource had a hybrid business model for more than ten years. After all, personal contact remains irreplaceable despite having the freedom to work from anywhere in the world. However, this experience was of great advantage to the agency because all employees were quickly able to switch to a new business-as-usual mode. dotSource also benefitted on other channels, e.g. at the annual Handelskraft Conference. The event was transferred from analogue to digital within a few days and was one of the few business events that took place in the first half of the year. The experience gathered by dotSource before and during the crisis months has resulted in another service area. In the future, dotSource wants to pass on this new knowledge about successful remote business and the necessary mindset to its clients.
Although dotSource had a slow start to last year due to the coronavirus, it still recorded an eight per cent increase in turnover thanks to many new and follow-up projects. The goal for 2021 is to emerge from the crisis stronger and even more agile than before. »As Managing Director, I would like to thank not only our loyal clients, who have stayed with us despite some challenging months, but above all our dotSource employees. All of them have given their best to ensure that the work for and with our clients is carried out without any problems – even when working remotely. It was a year full of challenges and very difficult for many people for a variety of reasons. I wish us all an easier 2021,« Grötsch continues.
Consistently Pursue Corporate Growth
In the new year, the digital agency will pursue its growth strategy all the more consistently because many companies – accelerated by the events of the last few months – now want to focus more on enhancing their digital strategy. For this purpose, dotSource needs more employees in all company departments and will continue to rely on partnerships with regional educational institutions such as the Friedrich Schiller University Jena and the Ernst-Abbe-Hochschule Jena (University of Applied Sciences Jena) to support and train young IT professionals in 2021.
To ensure that nothing physically stands in the way of the agency's growth in its 16th business year, the head office in Jena was expanded to include another office space of 1,500 m², representing an investment volume of 1.7 million euros, because one thing has become quite clear: all employees enjoy coming to the agency. This is exactly what makes working at dotSource so enjoyable: the daily interaction and personal exchange. Of course, this can also be done remotely, but when it comes to cordiality, even a thoroughly digital agency likes to be old school and relies on analogue processes. In line with this, two more locations were opened last year: dotSource now has new offices in the state capitals of Dresden and Stuttgart in addition to its previously established premises in Jena, Leipzig and Berlin.
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