Cologne/Jena, 2 September 2019 - On September 11 and 12, 2019, the »Digital Marketing Expo & Conference« (DMEXCO) in Cologne will once again be a meeting place for all key decision-makers in digital economics. dotSource will also be attending this year (Hall 6, Booth E010) and, using a showcase together with long-standing client BayWa AG, will show how marketing, sales, and commerce can be cleverly linked to increase revenue and strengthen digital customer relations.
DMEXCO 2019’s motto is »Trust in you«. It doesn’t matter if you have friendships or customer relations. If you trust yourself, both sides will benefit in the long run. Especially in times of data abuse scandals and corporate eavesdropping, it’s becoming more challenging for providers to build trust to win over potential customers and excite existing customers. Users who don’t trust providers stay away or wander away. The SAP Showcase presented by dotSource and BayWa AG will demonstrate how companies can avoid this scenario.
Cleverly Combining Sales, Marketing, and Commerce
The joint showcase will show how data from sales, marketing, and commerce can be linked with the help of SAP in order to generate real added value for a company and for end/business customers. Personalisation, data analysis, and location-based services are also relevant buzzwords in B2B when it comes to inspiring sometimes sceptical customers through an individualised approach and winning them over utilising the advantages of simple procurement processes and additional digital services.
Industry professionals at BayWa have recognised that, in the end, every business customer is also an end customer that already enjoys the advantages of online shopping, so they’re therefore fundamentally digital-affine and more open to such channels even in the professional realm. For this reason, the Munich-based company relies on digital service channels, marketing, and sales structures.
»Our goal is to design a new standard and to prove to even the last sceptic that the digital revolution has more advantages than disadvantages, especially when it comes to customer relations,« says Christian Grötsch, founder and managing director of dotSource.
B2B Showcase at the SAP Partner Stand
For ten years now, DMEXCO has been the place to be for decision-makers in digital economics, marketing, and innovation. Hardly any other event in Germany offers a comparable experience in such a small space. With more than 41,000 visitors, just under 1,000 exhibitors, and more than 550 speakers, it offers a wide range of insights into a digital future. It’s a good opportunity to promote your own business with new ideas and creative concepts. You’ll be inspired at the SAP Partner Stand located in Hall 6, Stand E010. Experts from dotSource will be there and are looking forward to many meaningful discussions. You can even schedule an appointment with us at events(at)dotsource.de now.