geschenkidee.ch is the largest online provider of gifts, home accessories and lifestyle products in Switzerland. By migrating the online shop to Magento Enterprise, the digital agency dotSource GmbH provided optimal conditions to ensure that Geschenkidee.ch GmbH can manage even more items and process even more orders.
Jena, 6th September 2016
dotSource replaced Geschenkidee.ch GmbH’s highly modified online shop system with the sustainable standard solution Magento Enterprise. The Swiss retailer thus benefits from the online shop’s improved update capabilities, maintainability, and scalability.
The management of an immense product assortment, the processing of high traffic due to several thousands of concurrent users as well as the successful completion of multiple orders per second: Those were the challenges Geschenkidee.ch GmbH posed for the new e-commerce system.
As the Magento standard is designed for considerably lower numbers of products, dotSource undertook major adjustments to the Magento standard. However, these adjustments were not done in the central Magento code, but in a separate module. In this way, the online shop maintains its maintenance and update capabilities in case of new Magento features.
In addition, a comprehensive caching model catches load and ensures failure safety. For this purpose, dotSource sought inspiration from various performance installations. Special attention was paid to short loading times at checkout. Because this cannot be relieved through caching, dotSource’s experts had to make extra adjustments here. "The shorter loading times of the online shop Geschenkidee.ch ensure improved conversion and will have a positive effect on turnover in the long term. The relaunch thus provides Geschenkidee with the best conditions to consolidate its position as market leader in the online sale of gifts", says Christian Grötsch, Managing Director of dotSource GmbH.
With the interfaces dotSource developed, for example for connecting an ERP system and an email marketing tool, Geschenkidee.ch GmbH is able to optimally manage its business processes and to offer its customers an uncomplicated and reliable shopping experience.
dotSource's user interface experts supported Geschenkidee.ch GmbH in optimising the online shop design and user experience. dotSource developed the appropriate screen design for four view ports and integrated it into the Magento template sets. The high-quality and simultaneously functional design allows Geschenkidee.ch GmbH to make its USP stand out in the much sought-after online business and effectively present its product and brand worlds.
Already during the relaunch, Geschenkidee.ch GmbH was very satisfied with dotSource's work: "Cooperation with dotSource works perfectly, the helpfulness of the staff and their response times are fantastic. We always feel like we are getting best possible support at any given moment. Even last minute inquiries and ideas are taken seriously and responded to with constructive feedback", summarises Yves Lüthi, Head of Product at Geschenkidee.ch
Detailed information about the project as well as a comprehensive case study can be found at the Geschenkidee.ch project page.
About Geschenkidee.ch GmbH
Geschenkidee.ch GmbH was founded in 2002 and has been a wholly-owned subsidiary of the leading Swiss media company Ringier AG since 2008. Geschenkidee.ch is now the largest online supplier of gifts, home accessories and lifestyle products in Switzerland. Since 2006 the corresponding product range for French-speaking Switzerland can be found at ideecadeau.ch.
About dotSource GmbH
Learn more about dotSource – one of the strongest growing e-commerce agencies in Germany.