About on-geo
On-geo GmbH is the leading European provider of software-protected property valuations. The full-service provider provides online geographic and factual information for Germany and prepares it according to customer requirements.
This includes licensed overview maps and city maps, aerial photographs, official real estate maps, demographic, as well as statistical data. This helps on-geo along with banks and appraisers in their work with all data, software, and services needed to create legally compliant real estate appraisals according to BelWertV (German regulatory system).
| CLIENT | on-geo GmbH |
| PROJECT | Shop Relaunch |
| PROJECT PERIOD | April 2016 to present |
| SYSTEM | Intershop |
An integrated online shop and minimalist design for an even better customer journey
Initial Situation
on-geo had already been using Intershop 3 for 13 years prior to the start of this collaboration, so it was high time to switch to a state-of-the-art shop on a contemporary system. In addition, the maintainability of the system was significantly improved in order to be able to act flexibly in the future of designing products and customer-specific offers. In addition, on-geo set a goal of integrating the geoport shop into the existing real estate appraisal software LORA in order to provide customers with a seamless shopping experience.
Challenges
The switch to a more modern technology portfolio through a switch from Intershop 3 to Intershop 7 was considered a major challenge of the project, as was embedding the shop into on-geos evaluation software LORA. As part of this integration, a new design was created, which depicts the geoport shop as a sidebar and optimally linking content with commerce.
The core challenge of the shop relaunch was to replace a system landscape that had evolved over many years and to ensure that the software runs flawlessly and without any downtime, so that neither customer losses nor loss of revenue occur during the migration.
Added Value
Thanks to the improved customer journey, on-geo has been able to increase its conversion rates and significantly increase the order speed by modernising the system landscape.
In addition to the usual scope of services, customers now have numerous new features and products at their disposal. In real estate and location valuation, geoport on-geo's marketplace is one of the most comprehensive and powerful sources for both data and reports and services. on-geo is creating the basis for the digital transformation of real estate valuation.
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